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December 31, 2012
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News about digital retail commerce

  Top Story 
  • Swarovski used mobile to move the brand closer to customers
    Swarovski's redesign of its tablet experience and creative campaigns within applications increased the number of fans who access its content via mobile devices to 40%. The luxury brand ran several mobile optimized campaigns such as "The Style Elite of FNO [Fashion's Night Out]" that featured "look books" by users. "The ultimate goal is to leverage mobile in a way that will give us a shorter path to our consumers and make the brand more accessible, from both a brand and logistical perspective," says Yelena Leshchinsky, head of communication and social media. Luxury Daily (12/28) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
 
  • China's fund companies open shop on Taobao
    Some 20 investment fund companies have opened storefronts on Alibaba's Taobao online marketplace since July when the site rolled out a wealth management channel. Payment service Alipay will process payments for some of the investment products. China Daily (Beijing) (12/28) LinkedInFacebookTwitterEmail this Story
How To Optimize Profitability In Real Time
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Download 3 Steps To Real-Time Profitability Management to learn how you can assess your organization's processes and optimize profitability.

  New Media & Technology 
  • Personal, emotional connections are the future of mobile marketing
    Mobile marketing's future lies in new technologies that allow a more intimate appeal to consumers, seeking to tap into their emotions, argues IBM Research's Robyn Schwartz. Retailers will have to find ways to offer a more personalized experience, tapping a wider variety of consumer preferences, based on their shopping data. "What we think is going to happen ... is this kind of unifying experience that happens across touch points in support of the customer's end goal, whatever that may be," said Schwartz. MobileCommerceDaily.com (12/28) LinkedInFacebookTwitterEmail this Story
 
  Hot Topics 

Top five news stories selected by Shop.org SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Britain's Pearson to buy 5% of Nook Media
    U.K.-based education and media company Pearson will acquire a 5% interest in Barnes & Noble's Nook Media, which includes the bookseller's digital operations as well as 674 U.S. college bookstores. Pearson, which owns publishing house Penguin and the Financial Times, will pay $89.5 million. Earlier this year, Microsoft paid $300 million for a stake in Nook Media. Reuters (12/28) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  Interactive Advertising 
  • Swanson QR codes engage consumers with recipe videos
    Consumers can access video content showing how to incorporate Swanson's Flavor Boost broths into their recipes via a QR code in Swanson print ads. "Even more importantly, QR codes on print enable brands to gather valuable analytics such as how many people are interested in learning more about their products. ... This relevant information can convert a prospect into a new or loyal customer and ultimately drive ROI," said Mike Wehrs, president of ScanLife. Mobile Marketer (12/28) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • Do you have digital expertise? Share it at Shop.org's Annual Summit
    Have you worked on something you'd like to share with thousands of your industry peers? Shop.org is now accepting proposals for Shop.org's 2013 Annual Summit, Sept. 30 to Oct. 2 in Chicago. Whether you're an industry expert, practitioner, research analyst or entrepreneur, send us fresh ideas for sessions that showcase your smarts or your company's success by March 8. Learn more. LinkedInFacebookTwitterEmail this Story
 
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  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Never tell your resolution beforehand, or it's twice as onerous a duty."
--John Selden,
English jurist and scholar


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