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- Not everyone "likes" Facebook's sponsored stories
Facebook's efforts to find revenue streams by repurposing its users' "likes" as commercial endorsements is making some observers uneasy. Not everyone is comfortable having their name, likeness and comments used in online advertisements, and some say Facebook isn't clear enough about what content can be reused for sponsored ads. "Sponsored Stories creates a zero-sum game. I as a user probably don't get any value from the public presentation of my implicit endorsement (if anything, it might hurt my position with my friends), but Facebook and its advertisers benefit from it," Eric Goldman of Santa Clara University's law school wrote in a blog post. The New York Times (tiered subscription model)
(5/31)      
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 | How is technology reshaping both the business of advertising and the consumers' experience?
Google and DoubleClick invite you to join us June 5th for DoubleClick Insights -- a series of spirited, thought-provoking debates about the future of digital marketing with industry luminaries working Better Together. Register now to watch live online. |
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- Facebook adds a 10-second buffer for auto-sharing content
In a bid to crack down on spammy applications that lure users into accidentally sharing content, Facebook will bar applications from auto-sharing content until it has been viewed for a minimum of 10 seconds. That's a smart move that will make legitimate auto-sharing seem less threatening, writes Josh Constine. "If the average user is going to get comfortable with auto-sharing, they need to know an impulse or accidental click won't instantly share something awful with all their friends," Constine writes. TechCrunch
(5/31)
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- Starbucks and (RED) take on HIV with a Foursquare cause campaign
Starbucks and (RED) are running Foursquare's largest-ever cause-marketing promotion, with Starbucks pledging to donate $1 to (RED)'s Global Fund for every Foursquare check-in at any Starbucks location in the U.S. or Canada through June 10. The campaign, capped at $250,000, is intended to raise awareness for the Rush to Zero campaign, a (RED)-backed initiative intended to eliminate mother-to-child HIV transmission. VentureBeat
(5/31)
- Smashing Pumpkins go social with artwork challenge for album launch
Smashing Pumpkins frontman Billy Corgan once complained that the digital revolution only rewarded bands for "setting themselves on fire on YouTube," but he may have had a change of heart: His band is running a social media campaign to promote its new album. Fans are asked to create artwork inspired by the record's track listing, and to share their creations via Twitter, Facebook, Instagram, Pinterest and Deviantart. Spin
(5/30)
- Study: Daily Twitter usage rate among U.S. adults is 8%
About 15% of adult U.S. Internet users are active on Twitter, and 8% use the service on a daily basis, according to a Pew Research Center study. The study found the service particularly appealing to urban users, the young and African-Americans compared with the general U.S. population. Mashable
(5/31)
- Deconstructing the trolls
Whitney Phillips of the University of Oregon is arguably the country's leading expert on online trolling. Her research describes a "trollish vernacular" based around the pursuit of "a particular sort of amoral laughter," and suggests that the only real way to tackle people who disrupt online communities is to deal first with our own inner trolls. "Let's deal with our problems first, and then more than likely, you turn that faucet of hatred off and there's going to be fewer trolls holding up their water glasses," Phillips says. Fast Company online
(5/30)
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- To embrace authenticity, learn to love taking risks
Your brand's personality is your biggest asset when running a social media campaign -- but only if you're authentic and believable, writes David Murdico. That can mean taking risks and running content that's rawer and more edgy than publishers would ordinarily be able to stomach. "Try this approach and fans will recognize the consistency between the personality and the voice and reward you with an uptick in engagement," Murdico writes. Advertising Age (tiered subscription model)
(5/31)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
There's been explosive growth in ad technology over the past 20 years, but some say we're only just at the beginning, with unprecedented opportunity ahead as the digital world expands. Join us on June 5 for DoubleClick Insights -- a series of spirited, thought-provoking debates about the future of digital marketing. Register now to watch live online.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.
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- Science suggests humanity is a work in progress
Humans may like to think of themselves as an evolutionary pinnacle, but researchers say there's plenty of evidence that humanity is still a work in progress. Our ability to digest milk evolved only in the past few thousand years, our brains are apparently shrinking and our use of cutlery is apparently leading to fewer people having wisdom teeth. "[N]ot only are we still evolving, we're doing so even faster than before," Jessica Hullinger writes. MentalFloss.com
(5/30)
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Recent SmartBrief on Social Media Issues:
- Thursday, May 31, 2012
- Wednesday, May 30, 2012
- Tuesday, May 29, 2012
- Friday, May 25, 2012
- Thursday, May 24, 2012
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