| Location in the Language of Business |  |
| Location Ecosystem
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- Why the food industry needs to embrace precision agriculture
The time has come for wider adoption of precision agriculture technologies as customers show greater concern about the quality of food, while processors worry about consistency and providing transparency to the public, Matt Ball writes. New machinery commonly has the necessary equipment on board and the costs have come down as well, adding to incentives to adopt precision practices that only become more important over time because of farming's high uncertainty factors. LBx Journal
(3/6)
    
| Industry Applications
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- RFID allows company to maintain safety through tracking
DPR Construction is controlling safety and personnel at one California construction site using RFID tags. Using readers and ID cards, the company tracks personnel coming and going from the site to maintain security. Also, in the case of an emergency, the system can ensure everyone is evacuated without harm. RFID Journal
(2/27)
- Location intelligence can help insurance companies respond faster
Insurance companies are turning to location intelligence to calculate how storms or other natural disasters will affect policyholders and their bottom line. Using Spectrum Spatial software from Pitney Bowes, companies can "geocode and perform at-risk quality and location-quality operations in the back office quickly without a software engineer and then be able to pass that information and quickly analyze and understand what the risk is," said Pitney Bowes' Lamont Norman. PropertyCasualty360
(2/27)
- Mobile store locators find favor with RadioShack, Adidas
Store locators for mobile devices produced measurable results for RadioShack and Adidas. RadioShack found that as much as 60% of clicks on its store locator led to store visits, with 85% of those customers making a purchase. An Adidas analysis found that about 1 in 5 people visiting the brand's store locator page eventually paid a visit, with 13% making a purchase. ClickZ
(3/4)
| Business Strategy and Planning
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- Location requires context for fully relevant marketing
Location is important in mobile marketing, but its effectiveness can be enhanced greatly by putting the customer's location in context, taking into account other factors such as events. Speakers at the Mobile World Congress warned that as location data use becomes more common, brands must work to respect consumer privacy. ClickZ
(3/4)
| Industry Association News
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- Location intelligence infographics
For infographics on location intelligence and location-based services, including Big Data, the application economy, business intelligence and bring-your-own-device, click here.
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