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January 9, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Forbes' iPad app design reinforces the magazine's content
    Forbes has cautiously built an iPad application that exploits its recently redesigned magazine and website and incorporates elements of earlier digital efforts. The app uses PDF files of the magazine to tie in better to the brand, and a digital clipper allows users to share designated portions of a page. Forbes will monetize the app through cross-platform advertising and subscription fees. Mobile Marketer (1/9) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Chartboost raises funds, plans to add in-app commerce
    Chartboost is looking to build out its technology, add an in-application commerce product and expand overseas its service, which amounts to an ad network for mobile games, with the help of $19 million in Series B funding. The profitable business' current network of 12,000 mobile games reaches 300 million unique devices a month via 6 billion game sessions. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Hardware-based CES loses relevance as apps drive innovation
    The introduction of an "Appy Hour" at the International Consumer Electronics Show is a sign of the growing importance of software to the once hardware-dominated event. But CES has a long way to go, Matthew Lynley writes, as it "missed on the iPhone and iPad, Amazon's Kindle, [and] the social networking and app craze. Times have changed, and the ecosystem has shifted to a digital economy, dominated by apps that can ... launch [one day] and the next are in use by millions of people." The Wall Street Journal/Digits blog (1/8) LinkedInFacebookTwitterEmail this Story
  • Windows RT app boom is good news for Windows 8 ecosystem
    Microsoft CEO Steve Ballmer promoted application development for the Windows RT mobile system at the International Consumer Electronics Show, citing a fivefold increase in apps since late October, and promising Twitter, Dropbox and CNN apps soon. Other Microsoft executives appearing at CES said sales of the Windows 8 operating system are roughly in line with Windows 7, having sold 60 million licenses and upgrades in 10 weeks. Bloomberg (1/8) , Reuters (1/8) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Best Buy's iPad app aggregates deals, customizes content
    Best Buy's new iPad application "is more focused on online sales ... helping them maximize their business opportunity, maximize their customer service and bring convenience to their customers as much as they can," says analyst Isabella Lin, content director at Appitalism. The app aggregates deals and allows users to personalize the presentation. (1/9) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  •'s new API allows for real-time information tracking is releasing an application programming interface for real-time tracking of news and information. "[D]evelopers will be able to integrate the real-time search features into their apps, showing what information sent through is being read, where it's being read, and how often," Eliza Kern writes. GigaOm (1/8) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Privacy rules could hinder Facebook's ad network
    Facebook's decision to adhere to its own privacy standards, while declining to be part of the Digital Advertising Alliance's program, presents an obstacle to advertisers who might otherwise wish to embrace a Facebook ad network. Following test programs, Facebook's mobile ad network appears to be on is on hold for now, with the company perhaps realizing that introducing it under its own privacy rules would curb agencies' spending commitments, writes Kate Kaye. Advertising Age (tiered subscription model) (1/8) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor

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