5 minutes is all it takes to stay in the loop, Patagonia CEO says | See-through yoga pants could cost Lululemon big bucks | Innovation or stagnation? Observers divided
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March 20, 2013
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Leading EdgeSponsored By
Sheryl Sandberg's plans for workplace revolution
Sheryl Sandberg of Facebook says she never used to consider herself a feminist, but that she's come to believe it's necessary to "reclaim the F word" to ensure equal workplace opportunities for both genders. "If we could get to a place of true equality, where what we do in life is determined not by gender but by our passions and interests, our companies would be more productive and our home lives not just better balanced but happier," she says. Harvard Business Review (4/2013), Harvard Business Review online/HBR Blog Network (3/14)
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5 minutes is all it takes to stay in the loop, Patagonia CEO says
Patagonia CEO Yvon Chouinard requires his employees to spend 15 minutes a week writing up how their work week went and any ideas they have, while his managers then spend five minutes reading each report. Now, a startup called 15Five wants to commercialize that notion, helping companies build internal communications tools that can keep managers in the loop. "[I]t's nice to see a young business spreading the wisdom of an illustrious forebear -- and making money in the process," writes Leigh Buchanan. Inc. magazine (3/2013)
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Tomorrow, March 21, 2013 @ 11am PT | 2pm ET
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• Plan for real-time opportunities across multiple channels
• Get results that move campaigns beyond hype via social
• Best practices for developing a real-time marketing program
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Strategic ManagementSponsored By
See-through yoga pants could cost Lululemon big bucks
Canadian sporting-wear manufacturer Lululemon is in trouble after inadvertently making some of its yoga pants out of a near-transparent material. Lululemon will withdraw 17% of inventory and could lose more than $20 million in revenue. The situation has received considerable social media scrutiny, as Sheila Shayon documents for Brandchannel. Reuters (3/18), BrandChannel.com (3/19), Bloomberg (3/19)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Innovation and Creativity
Innovation or stagnation? Observers divided
A debate is developing over whether the pace of major technological innovations is slackening to the point of near stagnation. One factor in how quickly progress is made is the role of governments, which talk a good game but often act in the other direction with stifling regulations and a reluctance to fund the kinds of projects that can produce big payoffs, writes Paul Sloane. InnovationExcellence.com (3/19)
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SmartPulse
Do you find yourself to be more of a critic or a creator?
I'm a creator -- I lead the building of new things in our organization  56.63%
I'm a critic -- other people build things and I give feedback and direction to them  43.37%
Creators beat critics ... barely: As a leader, you must go beyond simple criticism. It's easy to point out flaws. The real challenge is stepping up and improving them or helping people create something new. The 43% of you who are self-proclaimed critics might want to ask yourself what your contribution to the organization is because if it's simply criticism, you're easy to replace. Moving from critic to creator isn't hard -- you just have to change your mindset. -- Mike Figliuolo is managing director of thoughtLEADERS and author of "One Piece of Paper: The Simple Approach to Powerful, Personal Leadership."

Discuss the results.
How well do you defend your team members from the bureaucracy above you? 
VoteVery well -- the team is insulated from it
VoteSomewhat -- they experience some bureaucracy but I shield them from most
VoteNot well -- I don't shelter them very well from it
VotePoorly -- the team bears the full brunt of organizational bureaucracy
The Global Perspective
The Detroit exec who took over a Russian truckmaker
Former General Motors executive Bo Andersson went from Detroit to Nizhny Novgorod, a Russian industrial metropolis, where he's overseeing efforts to turn around GAZ Group, a struggling Soviet-era truckmaker. Insiders say Andersson has demonstrated an ability to bring Western-style management practices to Russia while successfully navigating the country's thorny political environment. "I liked the challenge and I have never regretted it," Andersson says. The Wall Street Journal (3/20)
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Engage. Innovate. Discuss.
Did you accidentally hire a "corporate misfit"?
Even the most promising potential recruits can under-deliver, writes Ritika Trikha. That's typically because you've inadvertently hired a "cultural misfit" who simply doesn't match up to the work environment. "In most cases, you simply can't fit a square into a circle. So it's up to you to decide just how flexible you are willing to be with your smart, cultural misfit," Trikha writes. SmartBrief/SmartBlog on Leadership (3/19)
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Daily Diversion
Mapping the marketing of March Madness
Click on the image to enlarge map.
The tip-off of March Madness means people will be making big money over the next few weeks; and not just the casinos or the guy in the mailroom who wins the office pool. Many companies plan massive advertising campaigns centered on the annual month of hoops mania. This post maps the regions of the country most-likely to watch the tournament and details the kind of demographics marketers use to target the most avid hoops fans. SmartBrief/SmartBlog on Leadership (3/18)
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Who's Hiring?
Position TitleCompany NameLocation
Associate Medical DirectorUCareMinneapolis, MN
Director of Industry Initiatives (Audio/Video)Interactive Advertising BureauNew York, NY
Vice President/Chief Counsel - Market Oversight - NYSE RegulationNYSE EuronextNew York, NY
Chief Partnership Officer Global Business School NetworkWashington, DC
OS Chief of StaffMicrosoftRedmond, WA
Chief Financial OfficerNutrisystemGreater Philadelphia Area, PA
Vice President, Network Development and Provider RelationsLouisiana Health Cooperative, Inc.New Orleans, LA
Click here to view more job listings.
 
Editor's Note
SmartBrief and Babson are hosting an "entrepreneurial behavior" workshop
SmartBrief is partnering with Babson to host an interactive workshop today on how to better spot, sponsor and support entrepreneurial behavior in the workplace. Follow us on Twitter @SmartBrief starting at 1 p.m. today and look for more coverage at SmartBlog on Leadership.
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Sponsored Poll
Does it makes sense for your company to maintain a relationship with a customer after a sale is completed? 
VoteYes -- maintaining a relationship helps to increase future sales
VoteSomewhat -- we like happy clients, but there's little for us to do after the sale
VoteNot really -- once they've purchased from us, they probably won't have any more need for us
VoteNo -- for us, investing in a post-sale relationship is a waste of resources
SmartQuote
The most common way people give up their power is by thinking they don’t have any."
-- Alice Walker, author, as quoted in the Harvard Business Review
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