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May 14, 2012
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Setting the Example 
  • Boston to be home to a living lab of advanced energy tech
    A 100-year-old warehouse in Boston is undergoing an energy retrofit to transform it into a "living lab." There will be an interactive visitor space and room for researchers to evaluate green-building strategies, including energy technologies, to discover "how all these technologies can work together in creating breakthrough efficiencies and integrated green building strategies," writes Susan DeFreitas. (5/11) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Can the mining industry go green?
    The mineral-extraction business is starting to get serious about CSR, writes Vicky Kenrick, with companies recognizing that environmental transgressions can cause serious production problems, whereas sustainable business practices can improve community relations. "Mining is a challenging environment for the sustainability professional, but one in which there are opportunities to make a huge difference in terms of impact to the planet," Kenrick notes. (5/14) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Can SunRun sell solar panels by mocking green?
    Home-solar company SunRun's advertising gently ribs the environmentally minded for their flax-seed munching, bike-riding ways. The firm aims to convince homeowners that solar can save them money regardless of whether they're dyed-in-the-wool environmentalists. "[T]he campaign is an implicit acknowledgment that combating climate change is an intrinsically hard sell," notes Joanna Foster. The New York Times (tiered subscription model)/Green blog (5/11) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
Most Popular Headlines from Last Week
Results based on number of times each story was clicked by readers.

The Responsible Leader 
  • Where Apple's CSR strategy went wrong
    Apple's corporate social responsibility strategy is purely reactive, rather than built on sweeping pre-emptive action, writes Gregory Unruh. But that won't always be enough to preserve the company's reputation. "Apple needs to get out there and show that they are not only innovating to serve their customers, but that they are innovating to serve society and the planet as well," Unruh writes. Harvard Business Review online/HBR Blog Network (5/11) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Poll: Most Americans are willing to pay more for clean energy
    Most respondents in a poll were in favor of President Barack Obama's plan to obtain at least 80% of the country's power from clean-energy sources by 2035. The support was contingent on an electric-bill increase of no more than 13%, according to a report in Nature Climate Change. However, Obama's clean-energy standard wouldn't clear both houses of Congress if the power-bill increase was more than 5%, the survey indicated. New Scientist (5/13) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

  • Results based on number of times each story was clicked by readers.

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Engage. Innovate. Discuss. 
  • Name and shame your inner saboteur
    Many people are held back by their own inner "saboteurs," writes Shirzad Chamine. If you're guilt-tripping yourself into inaction, convincing yourself that you're a victim or seeking to control rather than collaborate with those around you, then you could have fallen victim to a saboteur. "Your mind is your best friend. But it is also your worst enemy," Chamine warns. SmartBrief/SmartBlog on Leadership (5/11) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
  • Connect with us on Twitter
    Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation. LinkedInFacebookTwitterGoogle+Email this Story
Any company that tries to raise consciousness about global issues is to be applauded. But I think it's incumbent upon the company to have a very clear message as to what they're achieving."
--Amy Costello, creator of Tiny Spark, as quoted at
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