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October 16, 2012
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Stories from the Street 
Caring for Customers 
  • True customer service is preventing problems, not responding to them
    Many businesses consider their own interests before those of the customer when it comes to customer service when they focus on following up to customer complaints rather than striving to prevent issues in the first place, writes professional coach Diane Helbig. Many problems can often be headed off just by sharing more information to avoid leaving customers feeling in the dark. "If you really cared you’d make sure my experience with the product or service was stellar; not the follow up to the complaint," she says. Small Business Trends (10/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Keep your marketing messages from crossing the spam line
    An e-mail list is a big responsibility because people don't give their addresses to just anyone, Kate Kiefer Lee writes. When you're using your list to communicate with your customers, it's important to make your e-mail blasts easy for busy customers to scan quickly, and to read up on industry rules and guidelines to ensure you don't inadvertently start spamming people. Forbes (10/15) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • 3 ways to keep employees happy at work
    You risk losing your employees if they're unhappy, but you can use several strategies to keep them satisfied with their work life, Ken Silber of Wonderlic writes. Look for employees who will mesh with the culture of your company, and respect their ideas, he writes. Also, understand that they have a life outside the office, he advises. B2C Marketing Insider (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • 5 tips for cutting back on insurance costs
    Many small business owners trying to hang onto cash as they start out can save money on their insurance policy by following several simple steps, writes business blogger Carrie Johnson. They include not buying more coverage than is needed, comparing quotes, establishing a risk management policy and taking a higher deductible in exchange for lower premium costs in the beginning. Once a good policy is found, review it twice a year to see that you're still getting the best value. B2C Marketing Insider/Small Biz Diamonds blog (10/14) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Write a better introduction for your next whitepaper
    You don't have much time to grab your readers' attention when writing a whitepaper, so you have to make sure the introduction is engaging, John Nettles writes. There is room for improvement if your opening lines are uninteresting, obvious or fail to express the importance of the issue, he explains. RepCapitalMedia.com (10/8) LinkedInFacebookTwitterGoogle+Email this Story
  • Tips for installing security cameras at your business
    Your employees might be nervous about your plan to install security cameras, but you can overcome this difficulty by explaining why you are moving ahead with the plan, writes Robert Moore of Axis Communications. "Make sure employees understand cameras are there to protect them and have an open dialog about the areas the cameras will be monitoring and why," he advises. You should also ask for feedback and create policies related to the use of the cameras. The Globe and Mail (Toronto) (tiered subscription model) (10/12) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
Sponsored Poll 
  • What is the primary obstacle in improving your company's supply-chain processes?
Cost -- we can't spare the cash right now to invest in improvements
Feeling overwhelmed -- we're not sure where to start
Lack of knowledge -- we don't feel like we fully understand what we should be doing
Lack of need -- we're confident that our supply-chain processes are as good as they could be

SmartQuote 
Your subscribers are busy people who get a lot of e-mail, so it's safe to assume you don't have their undivided attention."
--Kate Kiefer Lee, content curator for MailChimp, writing at Forbes
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