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- Did Black Friday social media campaigns pay off for retailers?
Major retailers including Amazon, Sears and Wal-Mart ratcheted up their Black Friday social media marketing by 40% compared with last year's efforts, according to data from Offerpop. The effect of the increase is unclear, with social media accounting for less than 1% of Black Friday Web traffic and sales, according to an IBM study of major retailers. USA Today
(11/28)      
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 | Why Your CRM Needs to go Social.
In this free report, SmartBrief explores how social data provides unparalleled insights into consumer interests and behavior. This data helps brands learn who their customers really are, and how to engage and convert them like never before. Offerpop is happy to present this incisive new study. Download it free! |
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- Google+ creator blasts Facebook's monetization strategy
Google's social media chief, Bradley Horowitz, says Facebook has chosen to put cash before the user experience, and injected a "monetization agenda" into users' intimate relationships. "When I'm having a conversation with my daughter, if a man with a sandwich board came and ran between us and danced around, that's a bad experience," Horowitz says. "And yet that's the way that many of the social networks are monetizing." Wired.co.uk (U.K.)
(11/29), Business Insider
(11/28)
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- District of Columbia seeks social media feedback
The District of Columbia is paying social media analytics firms hundreds of thousands of dollars to monitor online chatter related to government activities. Sarah Portlock writes that that's a sign that local governments are following the private sector's lead in seeking real-time feedback through social channels. "Knowing that every day you're going to get a report about how you're doing, that actually puts you on your toes," said Nicholas Majett of D.C.'s Department of Consumer and Regulatory Affairs. The Wall Street Journal
(11/28)
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- B2B marketers shouldn't forget about social media
The notion that social media marketing only works for business-to-consumer companies is false, Natascha Thomson writes. Business-to-business companies need to use slightly different strategies, but can still generate brand awareness and leads with well-run social campaigns. "We simply might not hear about it as much because the examples are not as entertaining," Thomson writes. SmartBrief/SmartBlog on Social Media
(11/29)
- Use social branding to make a great first impression
The brand a business projects online is a powerful chance to create a positive first impression to influence customers' interactions with the company, Deborah Shane writes. Small businesses should use the opportunity to create a helpful, visually appealing presence that attracts customers. "Your social brand should inspire people to want to make an emotional connection to and with you," Shane writes. Small Business Trends
(11/28)
- North Korean spy is busted with Bond-worthy gadgets
South Korean security forces have arrested a North Korean secret agent who is suspected of being on a mission to assassinate an exiled dissident -- and were startled by the high-tech gadgets the spy was carrying. Among his tools: a poison-filled hypodermic needle disguised as a pen, a gun disguised as a flashlight, and a second pen capable of firing a poisoned bullet. CNN
(11/26)
 | Whereas a year ago, we may have been accused of wanting to be Facebook, it's clear to the world now that Google would not want that outcome."
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Recent SmartBrief on Social Media Issues:
- Wednesday, November 28, 2012
- Tuesday, November 27, 2012
- Monday, November 26, 2012
- Wednesday, November 21, 2012
- Tuesday, November 20, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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