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01 January 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • Swarovski uses mobile to move the brand closer to customers
    Swarovski's redesign of its tablet experience and creative campaigns within applications have increased the number of fans who access its content via mobile devices to 40%. The luxury brand ran several mobile-optimised campaigns, such as "The Style Elite of FNO [Fashion's Night Out]," which featured "look books" by users. "The ultimate goal is to leverage mobile in a way that will give us a shorter path to our consumers and make the brand more accessible, from both a brand and logistical perspective," said Yelena Leshchinsky, head of communication and social media. Luxury Daily (28 Dec.) LinkedInFacebookTwitterEmail this Story
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  Market Trends and Research 
  • U.K. mobile users favor news, retail in searches
    News and retail-related searches topped the list of categories that U.K. mobile owners search for most often, followed by movies and music, according to a Direct Marketing Association U.K. study. Deals and directions are among the top motivators for searches, the study found. eMarketer (28 Dec.) LinkedInFacebookTwitterEmail this Story
  • Africa at leading edge in mobile phone adoption
    Africa leads the U.S. and EU in the sheer number of mobile phone subscribers, and the continent trailed only South Asia in mobile adoption growth from 2000 to 2011, according to World Bank data. The adoption of mobile devices is having an effect on many industries, the organisation notes. "Africa is rapidly becoming an [information and communications technology] leader. Innovations that began in Africa -– like dual SIM card mobile phones or using mobile phones for remittance payments -– are now spreading across the continent and beyond," noted Tim Kelly, lead ICT policy specialist at the World Bank and an author of the report. SmartPlanet.com/The Bulletin blog (27 Dec.) LinkedInFacebookTwitterEmail this Story
  • Swedes quick to adopt smartphones, slow to use them for payments
    Although Sweden is well ahead of Western Europe in smartphone adoption, Swedes are still wary about using their phones to make purchases at retail locations, with only about a third open to the idea, according to a survey by SBAB Bank. Security and the possibility of additional costs were the top worries cited by the skeptics. eMarketer (27 Dec.) LinkedInFacebookTwitterEmail this Story
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Never tell your resolution beforehand, or it's twice as onerous a duty."
--John Selden,
English jurist and scholar


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