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November 15, 2012
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  Top Story 
  • Puma taps mobile to set its brand apart
    Puma is employing mobile to immerse its in-store customers in the brand experience and set itself apart from competitors. Among other things, visitors find an interactive wall of iPads and wall-mounted boxes displaying various images in dressing rooms. "It is our responsibility as a brand to be a challenger brand, to be irreverent, to be different from everybody else out there," said Adam Petrick, Puma's senior global head of brand management. MediaPost Communications/Online Media Daily (11/14) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Barneys serves up point-of-sale checkouts via iPads
    Customers at Barneys' flagship New York venue can be checked out on the spot wherever they are in the store by roving personnel equipped with iPads. Tapping the Infinea Tab modular system, the iPads can scan either one- or two-dimensional bar codes to make the sale. The system "brings the cash register to the customers, and the associate is able to look up items and basically service the customer at any way possible right where the customer is shopping," said Andy Graham, president of Infinite Peripherals, Chicago. Luxury Daily (11/15) LinkedInFacebookTwitterEmail this Story
  • DreamWorks builds film awareness with mobile in-stream video ads
    Mobile users whose interest is piqued by DreamWorks Animation's in-stream video ads on the Hulu and Vevo iPhone applications can tap for more information about the upcoming release "Rise of the Guardians." Also available are movie-related applications for download and a game. The focus of the campaign is on generating awareness rather than driving ticket sales. MobileCommerceDaily.com (11/15) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • PayAnywhere lines up to rival Square
    PayAnywhere has signed up national retailers including Wal-Mart Stores, Home Depot and Amazon to sell its mobile credit card reader, and the company expects to go head-to-head with Square, founder and CEO Marc Gardner said. "It's a once-in-a-lifetime opportunity," Gardner said. "The days of the traditional credit card terminal are waning." USA Today (11/14) LinkedInFacebookTwitterEmail this Story
  • EBay concentrates on mobile with exclusive holiday offers
    EBay is offering deals and inventory exclusive to mobile devices as part of its holiday drive. It's even adding a tactile dimension with a "Buy in Bliss" campaign for Black Friday, in which eBay will be offering free manicures, pedicures and foot massages at eight Bliss venues across the U.S. "We're giving people an opportunity to shop on their own terms without having to wait in lines and battle the crowds," said Karina Sokolovsky, eBay's public relations senior director. Advertising Age (tiered subscription model) (11/14) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Study: Mobile search could be key for automakers
    About half of people who search for automobiles via mobile devices wind up making a purchase on the same day, and more than a third make a purchase within an hour of searching, according to xAd and Telmetrics. That suggests mobile-search optimization and advertising likely counts for more than automakers' mobile websites and applications, Telmetrics officials say. ClickZ (11/14) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • LevelUp offers mobile payments at major sports arena
    In a first, LevelUp is bringing a mobile-payments option to all the concession stands at a sports arena, the KFC Yum Center in Louisville, Ky. Mobile users can display their LevelUp application's QR code for employees at the 200 concessions to scan for payment. "This is not a pilot. This is: Leave your wallet at the door or at home and wherever you want to buy something, you can buy it with your phone," said LevelUp Chief Ninja Seth Priebatsch. GigaOm (11/14) LinkedInFacebookTwitterEmail this Story
  • Visualead offers fast, appealing way to generate QR codes
    Any image can be used to fashion a workable and visually appealing QR code with Visualead's new Visual QR Code Generator. The codes come with a link to the user's choice of site. "QR codes become integrated, storytelling tags that can be placed anywhere on an advertisement so customers know what they are getting when they scan. We combine the visual images people love with the familiar QR code technology they know," said Visualead co-founder Nevo Alva. Mobile Marketing Magazine (11/14) LinkedInFacebookTwitterEmail this Story
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  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
     
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  • Connect with the Important LATAM Consumer with Mobile - MMA LATAM & Hispanic Forum (Nov. 28-29)
    Latin American communities are comprised of consumers wielding massive buying power. Brands looking to engage these consumers have an active and incredibly mobile-savvy community to tap into. However, marketers need to do more than simply translate an ad or add subtitles to capture the attention of these consumers -- they must move from brand awareness to action. Marketers need to approach Hispanics and LATAM consumers on their terms and through platforms that work with their life. Enter mobile. Join leading brands including Nielsen, Audi, Burger King Corporation, ESPN and JetBlue Airways at The MMA LATAM and Hispanic Forum and take a deep dive into the latest insights and trends for how to connect more meaningfully with these all-important communities who are influencing the market of tomorrow. Save 25% off your conference pass now if you use code EMAIL_25 -- register now. LinkedInFacebookTwitterEmail this Story
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