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February 21, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • Truck makers up the torque and the tweak
    Light-truck manufacturers are sharpening their sights against rival Ford. A new ad from Chrysler from ad shop Doner suggests that a Ford F-150 is a Dodge Ram without the "horsepower, torque and warranty." Ford appears to have revived this latest round of competitive marketing with a campaign last fall, touting Ford as the only U.S. automaker not to have been bailed out by the federal government. Advertising Age (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
  Agency News 
  Creative 
  • Ads for Microsoft's Windows Phone wave racing flag
    Microsoft is calling out competitors in the smartphone market with a new campaign contending that it "smokes" rivals in speed. The campaign of 12 online ads follows a promotional contest at the Consumer Electronics Show where the Windows Phone posted a 30-3-1 record against rival phones. The Seattle Times (2/21) LinkedInFacebookTwitterEmail this Story
  • YouTube's Ad Blitz picks up a 43% larger audience
    An M&M's commercial introducing a new character won and Chrysler's "It's Halftime in America" spot featuring Clint Eastwood placed second in YouTube's Ad Blitz. The site racked up 133 million views. Fully 82% of the views came on Super Bowl Sunday and the two days following. Adweek (2/20) LinkedInFacebookTwitterEmail this Story
  Media 
  • Comcast teams with Magic Johnson for cable channel
    Comcast, which has been reaching out to minorities for new projects, is joining with former basketball star Magic Johnson for the planned launch of a cable channel to be called Aspire. The channel will include original programming, movies and documentaries. Comcast is also working with Sean "Diddy" Combs on a music network. The Wall Street Journal (2/20) LinkedInFacebookTwitterEmail this Story
  • Cord-cutters are quickly tuning in new rabbit ears
    The dramatic rise of terrestrial antennae for the home to pick up over-the-air HD indicates continued interest in so-called "cord-cutting" where Americans cut back big monthly bills and do without all the channels. But now Antennas Direct and Boxee will have to compete with streaming solutions such as the Barry Diller-backed Aereo. The Wall Street Journal (2/21) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Warm winter changes consumers' spending habits
    Winter coats, snow shovels and even soup are languishing on the shelves amid the fourth-warmest December-through-January period on record. However, the higher temperatures and lack of snow in many parts of the U.S. have consumers getting out of the house more. Malls and movie theaters have seen higher traffic, and Home Depot already is seeing brisk sales of live plants and gardening gear in some parts of the country. Advertising Age (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
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  Marketer News 
  • Some giant marketing budgets grow still larger
    Coca-Cola, Reckitt Benckiser, Kraft Foods and Procter & Gamble are among the major brands that expect to be spending more this year on marketing. Encouraged by reception of the Magnum ice cream bars, Unilever is investing in social media and mobile marketing and is expected to top its overall $6.6 billion media spend from last year. PepsiCo says it will spend $500 million to $600 million more on brands such as Pepsi, Tropicana and Gatorade. The New York Times (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
  • Post Cereal looks to revive brands
    Post Cereal is poised to make a run against No. 1 Kellogg and No. 2 General Mills in the cereal category, vowing to spend more on advertising and promotional efforts. The move follows Post Holdings spinoff from Ralcorp. The challenge for Post's cereal brands is that they don't offer the discounts of a generic, but don't have the marketing support of a top brand, some analysts say. Advertising Age (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
  Technology 
  • YouTube recruits big names for original programming
    Ninety-six channels and 25 hours a day of shows is the goal of YouTube, as it portions out $100 million in funding for original and professionally produced programming. Several big names in conventional TV have already signed on, including director Justin Lin, "CSI" creator Anthony Zuiker and former President of CBS Entertainment Nancy Tellem. The ultimate aim is to tap into the 18-to-34 end of the viewing market. USA TODAY/The Associated Press (2/20) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Transformation LA 2012: The Intersection of Hollywood and Advertising
    Transformation LA 2012, March 26-28, will not only bring together the key game-changing elements of our industry, but also tap into the energy of the surrounding Hollywood Hills. For example, separate sessions on the Transformations of Cable and Broadcast Television will feature Charlie Collier, the man who revitalized AMC by green-lighting both "Mad Men" and "Breaking Bad," and "CSI"'s Anthony Zucker.

    Transformation LA 2012 is shaping up to be the media and marketing event of 2012. View the complete conference agenda and make your plans to join us in LA.

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  • MAIP Agency Applications Accepted Through Thursday
    The 4A's Multicultural Advertising Intern Program (MAIP) provides member agencies nationwide with the opportunity to meet up‐and‐coming multicultural advertising talent. Through the program, agencies select college students from ethnically and racially diverse backgrounds to complete a 10‐week, paid summer internship. MAIP interns gain practical work experience, while participating agencies gain access to an effective way to source promising entry‐level candidates.

    The deadline to apply to host a MAIP intern is Thursday, February 23. Visit the 4A's website to learn more about the program and to complete an agency application.

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  SmartQuote 
Curiosity is one of the permanent and certain characteristics of a vigorous mind."
--Samuel Johnson,
British writer


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