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December 7, 2012
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Setting the Example 
  • 1 WTC: A green building rising over NYC skyline
    One World Trade Center in New York City will include a range of sustainable features to help minimize the building's environmental impact. Paint with low levels of volatile organic compounds, a wind farm over an observation deck, and glass that lets in daylight but keeps out heat will all be used. There's also a system to collect and reuse rainwater for cooling and irrigation. Green Building Elements (12/6) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Transportation emissions are key as Chicken of the Sea goes green
    Chicken of the Sea has spent the past year collecting and analyzing data relating to its environmental impact in a bid to create a more systematic approach to sustainability. One key finding: Oceanic and intermodal transportation account for most of the company's carbon footprint. The company is rearranging its supply chain in an effort to minimize transport-related emissions. (12/5) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Why Patagonia asks its customers to buy fewer products
    Patagonia's marketing strategy includes regular appeals to its customers to only buy the products they really, truly need. That's a counterintuitive approach that helps boost Patagonia's reputation for environmental responsibility, allowing the brand to differentiate itself and boosting customer loyalty, writes Jeff Rosenblum. FastCoExist (12/6) LinkedInFacebookTwitterGoogle+Email this Story
  • SodaStream fights back against ban on TV ad
    Britain's advertising regulators have banned a SodaStream TV commercial -- in which the company claimed its users can each avoid wasting 1,000 plastic soft-drinks bottles a year -- for "denigrating the soft drinks industry." SodaStream is seeking to capitalize on the controversy by running print ads repeating the claim and urging green consumers to spread the word. Advertising Age (tiered subscription model) (12/6) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Party like you care about the planet
    Holiday-season office parties can generate enormous waste unless bosses are proactive about throwing eco-friendly bashes, writes Kelly Spors. "How you throw a party also reflects on your business, and ... can either suggest your business is committed to environmental sustainability -- or scream that it's very much not," she warns. Small Business Trends (12/6) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • PTC expiration would be "devastating," AWEA's Gramlich says
    The standoff between Congress and President Barack Obama on how to avert the "fiscal cliff" is jeopardizing the chances of a bipartisan plan to include a short-term extension of the wind-energy Production Tax Credit in a budget deal. "Wind would take a hit" if the PTC were allowed to expire Dec. 31, said Michael Bernier, an analyst at Ernst & Young. An expiration "would be devastating. ... Half the jobs in the industry could be lost within a year," said Robert Gramlich, senior vice president of public policy for the American Wind Energy Association. USA Today (12/6) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • Give your employees the gift of leadership development
    The best bosses know when to step back and let their employees take the lead, writes Jennifer V. Miller. Leadership development shouldn't be reserved for people with a formal title, Miller explains. "When you provide your team members with an opportunity to exercise their leadership muscles, you're giving them a tremendous gift," she writes. SmartBrief/SmartBlog on Leadership (12/6) LinkedInFacebookTwitterGoogle+Email this Story
If I wanted to make the most money possible, I would invest in environmentally responsible supply chains."
--Jill Dumain, Patagonia's director of environmental strategy, as quoted at
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