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March 7, 2013News for broadcast and electronic media leaders

  Top Story 
  • Drive time is longest in Washington, D.C., NYC areas, data show
    The average commute time is longest for U.S. commuters in the New York City and Washington, D.C., areas, according to an Arbitron analysis of census data. However, these areas aren't necessarily the best radio markets for those hours, due to the extensive use of public transportation. (3/6) LinkedInFacebookTwitterEmail this Story
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  Business & Industry Report 
  • Evidence doesn't point to ties between media content, violence
    Any attempt by lawmakers to regulate media content to address gun violence has been complicated by the absence of research showing a connection between the two, according to this article. "[T]he only consensus among researchers on the long-term effect of violent media on children appears to be that there is no consensus," Gautham Nagesh writes. Roll Call (free content) (3/6) LinkedInFacebookTwitterEmail this Story
  • Disney chief vouches for news units' "integrity"
    Walt Disney Co. Chairman and CEO Robert Iger acknowledged the company's news outlets had made "mistakes" in their reporting, but he did not address claims of liberal bias brought up during the company's annual meeting. "We have at times either presented the news in slightly inaccurate ways through mistakes or in ways that we weren't necessarily proud of. But I firmly stand behind the integrity of our news organizations," Iger said. Los Angeles Times (tiered subscription model)/Company Town blog (3/6) LinkedInFacebookTwitterEmail this Story
  • Free Press raises concerns over MMTC ownership study
    Media watchdog Free Press is questioning the rigor of a study by the Minority Media and Telecommunications Council on the effect on minority outlets of proposed modifications to media cross-ownership regulations. The proposed study has the backing of the Federal Communications Commission, NAB and the Newspaper Association of America. Multichannel News (3/6) LinkedInFacebookTwitterEmail this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  • Connected TVs are starting to click with public, poll shows
    Just over 3 in 10 of those shopping for a TV are looking for one that can connect to the Web, compared with 18% last year, the IHS Smart TV Consumer Survey has found. The rising interest in connected TVs is likely being driven by price drops for connected models, with more than half of consumers citing cost as the main influence on their purchase, compared with about 28% of those who bought a TV in the past year. GigaOm (3/6), (3/7) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Broadcast Programming 
  • Local TV stations are big winners at Cronkite Awards
    Hearst was honored with a Walter Cronkite Award in the station group category for "comprehensive and extremely well-presented" political coverage, its seventh such award in a row. Reporters working for Gannett, Scripps, Belo and ABC all claimed multiple honors. Gannett's KUSA in Denver was one of the winners of the first Cronkite/Jackson award for fact-checking political ads. Broadcasting & Cable (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

  Related Industry News 
Radio Rules: A Guide to FCC Policies and Procedures for On-Air Staff
Written by NAB attorneys and updated for 2013, this booklet contains critical information on relevant laws and FCC rules. Topics include contests, libel, indecency and public files. Order as many as needed, as NAB members receive a substantial bulk discount. For more information and to purchase, visit the NAB Store.

Interested in learning more about advertising in SmartBrief? Click here for detailed industry information and media kits. 

  People & Personalities 
  • Armstrong Williams to call shots at 2 newly acquired stations
    Armstrong Williams says he will be making the personnel and programming calls at TV stations he and Sinclair Broadcast Group have acquired in Flint, Mich., and Myrtle Beach, S.C. The stations number among the 18 acquired by Sinclair from Barrington Broadcasting Group in a $370 million deal. Williams says he hopes to eventually add more stations to the two he plans to run. TVNewsCheck (free registration) (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  NAB News 
  • Hurry! Limited sponsorships remain for 2013 NAB Show
    Does your company want creative and interactive ways to target buyers among the world's largest gathering of media and entertainment professionals? Consider advertising and sponsorship opportunities at NAB Show. If NAB Show offerings do not provide a perfect match for your company marketing needs, NAB can customize a program. LinkedInFacebookTwitterEmail this Story
Learn more about NAB ->Events  |  Career Center  |  Join Now  |  NAB Store

  Legislative & Regulatory 
  • Senate resolution supports Local Radio Freedom Act
    A resolution in support of the Local Radio Freedom Act -- which opposes radio performance fees -- has been introduced by Sens. John Barrasso, R-Wyo., and Heidi Heitkamp, D-N.D. The resolution cites radio's extensive, free promotional support of the music industry, as well as broadcasters' "essential local news and weather information," public service efforts and time spent working on behalf of charities. Radio Business Report (3/6) LinkedInFacebookTwitterEmail this Story
The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom."
--Isaac Asimov,
Russian-born American author and biochemist

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