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March 14, 2013
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News about digital retail commerce

  Top Story 
 
  • Saks makes shift from multichannel to omnichannel
    Saks Fifth Avenue's "Project Evolution" marketing and merchandising initiative is credited with growing the brand to the point of happy confusion. "There's so much integration between store and online sales that we can't report the numbers separately; they just don't make sense because we are moving inventory from one to another all the time," said CEO Stephen Sadove at a recent event. MediaPost Communications/Marketing Daily (3/13) LinkedInFacebookTwitterEmail this Story
Connect Your Business to an Endless Aisle of Products
March 27, 2013 | 10:00am MST
Want to expand your product selection and capture more sales? Learn how DropShip Commerce can tie into your existing business systems like Magento, Quickbooks, or other ecommerce platforms and systems to help you enable an endless aisle strategy by attending our complementary webinar. Register now.
  Online Retail Trends 
 
  • Mobile retail: Think revolution, not evolution
    As with other game-changing technologies, the first generations of mobile-shopping sites are optimized versions of retailers online sites, but the real opportunities will come as retailers expand the way they use all of mobile's capabilities, writes Point Inside CMO Todd Sherman. "It’s an incredible opportunity that will provide traditional retailers a whole new set of positive interactions with their customers." iMedia Connection (3/13) LinkedInFacebookTwitterEmail this Story
 
  • Quick gratification is a hallmark of searches via mobile
    People using their devices for mobile searches appear to be in the mood for quick gratification, rather than being on the go, according to research by Google and Nielsen. The study found that 63% of actions traced back to mobile searches occurred in less than an hour of the search. Among purchase-related actions, more than half came in the form of a call, a visit to a store or a purchase. MediaPost Communications/Mobile Marketing Daily (3/13) LinkedInFacebookTwitterEmail this Story
  • Want to design a custom doll? Get the iPad app
    The Makies Doll Factory application for the iPad lets users design their own custom dolls, which are then manufactured with 3D printers and shipped to the designer. MakieLab of the U.K. is charging about $88 for each doll, without shipping charges. "People love the fact that these toys are on demand," MakieLab co-founder Alice Taylor said. TechCrunch (3/13) LinkedInFacebookTwitterEmail this Story
 
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  New Media & Technology 
 
  • Execs: Social fans matter but engagement matters more
    Social-marketing numbers matter -- not the quantity of friends amassed, but rather the number that interact with the brand, according to panelists at the 4A's Transformation conference. "We do believe that people's best customers should be their fans. ... But it's not about getting more fans than your competitor because that's a chase to the bottom," says Blake Chandlee, Facebook's vice president of global partnerships. Adweek (3/13) LinkedInFacebookTwitterEmail this Story
How to Differentiate Your Business in a Complex Market Environment
Wholesale distributors are facing an increasingly complex and dynamic market environment. In order to be successful, they need to shift from a product-centric model to a customer-centric focus. Distributors can escalate their value to customers by finding gaps in the market and working to fulfill those needs. Discover the four cornerstones of differentiation during this on-demand webinar. View now >
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  Companies in the News 
  • Disney pushes back Infinity launch by 2 months
    Disney Infinity, a bundling of toys and video games featuring Disney and Pixar characters, will now hit store shelves in North America on Aug. 18 and two days later overseas. The company had earlier announced that sales would commence in June. "We could deliver in June if we wanted to," Disney Interactive's John Pleasants said, adding, "Will a two-month timing change help us? Sure, of course. It gives us a little more time to add bells and whistles and make sure it really sings and pops." The New York Times (tiered subscription model)/Media Decoder blog (3/13) LinkedInFacebookTwitterEmail this Story
  • Amazon gives price cut to largest Kindle Fire
    Amazon has cut the price of the 8.9-inch Kindle Fire HD with 4G wireless capability to $399, from $499, and has taken $30 off the Wi-Fi-only version. The company says expanding availability to additional markets has reduced production costs. "Whenever we're able to create these cost efficiencies, we want to pass the savings along to our customers," a spokeswoman said. The Wall Street Journal (3/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive Advertising 
 
 A career-changing opportunity
NRF and the University of Phoenix's "Dream BIG" program will award 10 full-tuition scholarships to current retail employees looking to advance their careers with a retail-related degree at the university, while also offering recipients the flexibility to work and live at home. Tell your friends, family and colleagues to apply by April 9. Learn more.
 

  Shop.org Spotlight 
  • Last call: Annual Summit call for speakers ends tomorrow
    Have you worked on something you'd like to share with thousands of your industry peers? Proposals are now being accepted for Shop.org's 2013 Annual Summit, taking place from Sept. 30 to Oct. 2 in Chicago. Whether you're an industry expert, practitioner, research analyst or entrepreneur, send us fresh ideas for sessions that showcase your smarts or your company's success by March 15. Learn more. LinkedInFacebookTwitterEmail this Story
  • Shop.org SmartStat: March 14, 2013
    Last December, the NRF Foundation awarded $178,000 to 24 college students in memory of former Shop.org Vice President Ray M. Greenly, who lost his battle with cancer in 2005. Source: NRF Foundation. LinkedInFacebookTwitterEmail this Story
 
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  SmartQuote 
Success is a lousy teacher. It seduces smart people into thinking they can't lose."
--Bill Gates,
American businessman


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