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December 26, 2012
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • Google continues to push Apps as Microsoft Office alternative
    Google achieved large-scale adoption of its Microsoft-rivaling Google Apps this year, according to this interview with Amit Singh, head of Google's enterprise unit. The cloud-based applications for documents, collaboration, text and video communications prompted Microsoft to answer with SkyDrive, but enterprises such as Hoffmann-La Roche, Kohl's and Office Depot have adopted Google's apps at $50 a user, a considerably lower price than Microsoft Office license fees. All Things D (12/24), The New York Times (tiered subscription model) (12/25) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Simple steps can optimize e-mail campaigns across many screens
    One-column design and simple calls to action are among the features that e-mail marketers can incorporate to ensure their mobile campaigns offer an optimal viewing experience. Such universally applicable steps are necessary as designing different templates for each of the many devices now on the market becomes impractical. "Break out of the 'mobile template' mindset and focus on developing a library of responsively designed, device-agnostic email templates. As more tablets and smartphones are introduced, your emails will continue to render beautifully. Your designers and customers will thank you," writes Adam Steinberg. VentureBeat (12/25) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Salesforce.com to improve Chatter, analytics access
    Salesforce.com is improving Chatter and customer-relationship management functionality in its latest update. Forecasting by fiscal quarter, better management of enterprise social media monitoring and analytics dashboard access via the Touch mobile interface are among the improvements. The company is also adding Dun & Bradstreet information to Data.com. ITWorld.com/IDG News Service (12/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • Use random words to unlock your creative superpowers
    A word plucked at random from a dictionary or newspaper is all you need to get your creative juices flowing, writes Chuck Frey. By forcing yourself to find connections between that word and the problem you're contemplating, he argues, you'll force your brain out of its rut and into unusual and innovative new lines of thought. InnovationManagement.se (Sweden) (12/26) LinkedInFacebookTwitterEmail this Story
  • How top companies take advantage of the holidays
    The holiday season doesn't have to sap your company's productivity. In fact, some companies see it as a chance to refocus on core values. Zappos has all employees spend 10 hours over the holiday period working in its customer call center to remind them of the value of customer service, while Target likes to run group volunteering programs instead of end-of-year parties. "Giving back to others is a great way to stay motivated," says Target human resources exec Jodee Kozlak. Fast Company online (12/21) LinkedInFacebookTwitterEmail this Story
  People on The Move 
  • Sally O'Dowd is the first head of corporate communications for digital advertising company Tremor Video, coming from DiGennaro Communications, where she was vice president. PR Week (12/21) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best Practices Q&A -- Kokich: "Amplification" is now the key to marketing your brand
    Clark Kokich doesn't mince words when it comes to describing the changes that are gripping marketing departments. "A lot of companies give lip service; we want innovation and risk-taking, but when somebody tries something and it doesn't work they crucify them," said Kokich, chairman and former CEO of Razorfish and author of "Do or Die," which delves into the challenges marketers are facing now that traditional advertising channels are increasingly ignored. "The fundamental issue is people in senior leadership at these companies don't fully grasp how things have changed and how much power their consumers have." Kokich spoke with BMA Buzz about how marketers and advertising agencies can embrace change. Read more. LinkedInFacebookTwitterEmail this Story
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