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December 26, 2012
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
 
  • Google continues to push Apps as Microsoft Office alternative
    Google achieved large-scale adoption of its Microsoft-rivaling Google Apps this year, according to this interview with Amit Singh, head of Google's enterprise unit. The cloud-based applications for documents, collaboration, text and video communications prompted Microsoft to answer with SkyDrive, but enterprises such as Hoffmann-La Roche, Kohl's and Office Depot have adopted Google's apps at $50 a user, a considerably lower price than Microsoft Office license fees. All Things D (12/24), The New York Times (tiered subscription model) (12/25) LinkedInFacebookTwitterEmail this Story
Ten mobile trends. Ten ways to win.
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race — and you'll discover the steps you must take to stay ahead of the pack.
Download now>

  Eye on Marketing 
  • Simple steps can optimize e-mail campaigns across many screens
    One-column design and simple calls to action are among the features that e-mail marketers can incorporate to ensure their mobile campaigns offer an optimal viewing experience. Such universally applicable steps are necessary as designing different templates for each of the many devices now on the market becomes impractical. "Break out of the 'mobile template' mindset and focus on developing a library of responsively designed, device-agnostic email templates. As more tablets and smartphones are introduced, your emails will continue to render beautifully. Your designers and customers will thank you," writes Adam Steinberg. VentureBeat (12/25) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Tech Edge 
 
  • Salesforce.com to improve Chatter, analytics access
    Salesforce.com is improving Chatter and customer-relationship management functionality in its latest update. Forecasting by fiscal quarter, better management of enterprise social media monitoring and analytics dashboard access via the Touch mobile interface are among the improvements. The company is also adding Dun & Bradstreet information to Data.com. ITWorld.com/IDG News Service (12/24) LinkedInFacebookTwitterEmail this Story
  • Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Innovation 
 
  • Use random words to unlock your creative superpowers
    A word plucked at random from a dictionary or newspaper is all you need to get your creative juices flowing, writes Chuck Frey. By forcing yourself to find connections between that word and the problem you're contemplating, he argues, you'll force your brain out of its rut and into unusual and innovative new lines of thought. InnovationManagement.se (Sweden) (12/26) LinkedInFacebookTwitterEmail this Story
  • How top companies take advantage of the holidays
    The holiday season doesn't have to sap your company's productivity. In fact, some companies see it as a chance to refocus on core values. Zappos has all employees spend 10 hours over the holiday period working in its customer call center to remind them of the value of customer service, while Target likes to run group volunteering programs instead of end-of-year parties. "Giving back to others is a great way to stay motivated," says Target human resources exec Jodee Kozlak. Fast Company online (12/21) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  People on The Move 
 
  • Sally O'Dowd is the first head of corporate communications for digital advertising company Tremor Video, coming from DiGennaro Communications, where she was vice president. PR Week (12/21) LinkedInFacebookTwitterEmail this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Association News 
  • Best Practices Q&A -- Kokich: "Amplification" is now the key to marketing your brand
    Clark Kokich doesn't mince words when it comes to describing the changes that are gripping marketing departments. "A lot of companies give lip service; we want innovation and risk-taking, but when somebody tries something and it doesn't work they crucify them," said Kokich, chairman and former CEO of Razorfish and author of "Do or Die," which delves into the challenges marketers are facing now that traditional advertising channels are increasingly ignored. "The fundamental issue is people in senior leadership at these companies don't fully grasp how things have changed and how much power their consumers have." Kokich spoke with BMA Buzz about how marketers and advertising agencies can embrace change. Read more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author


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