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December 27, 2012
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Problem. Solved. 
  • How an advisory firm handled its own management challenges
    Members of the leadership team at a strategic advisory firm called Avondale have used insights from the book "Traction" by Gino Wickman as they seek to refine their approach to management. The company has developed a common vision, identified key metrics and focused on using its personnel effectively, write Karl Stark and Bill Stewart, the company's co-founders. "Through a combination of core values and performance, we will strive to consistently hire, review, reward and recognize all people in the organization -- and replace those who don't share our vision," they write. Inc. online (free registration)/Herding Gazelles blog (12/24) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 tips for hosting a webinar that will wow clients and prospects
    Hosting your first webinar might be intimidating, but there are clear business benefits to it, Mary Ellen Slayter writes. "Learning how to host a webinar will allow your clients to get to know who you are on a personal level, forging lasting connections and positive relationships," she writes. It's a good idea to work with a co-presenter, do a trial run and avoid rushing through the presentation, she writes. (12/26) LinkedInFacebookTwitterGoogle+Email this Story
  • Make the most of your marketing videos with social media
    Creating online videos can be a good way to spread the word about your brand and enhance your social media marketing efforts. It's important to add a call to action to your online videos and to take a customer-focused approach to marketing, Melody King of Treepodia writes. "Allow customers to upload their own videos describing experiences with your products and services, or as responses to your videos," she advises. Duct Tape Marketing (12/20) LinkedInFacebookTwitterGoogle+Email this Story
  • How employee freedom can help your business
    Granting your workers some degree of independence might be good for your business, according to researchers at Cornell University. You can get started by allowing your employees to make choices and by abandoning the idea of the 40-hour work week, Jan Fletcher writes. It's also important to make sure your employees aren't bullying one another. "Nothing can diminish a sense of autonomy quicker than an overbearing boss or a tyrannical co-worker," she writes. Intuit Small Business Blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
  • Take advantage of the latest financial-management trends in 2013
    The growth of cloud computing and mobile technology will have a significant impact on the business landscape in 2013, Denise O'Berry writes. You can take advantage of these trends in several ways such as by using mobile applications to manage your finances and by using networks such as Biz2Credit as you search for loans. Small Business Trends (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • New Facebook policy to restrict use of text in cover photos
    Beginning in the middle of January, Facebook is implementing a policy that will require users to limit the amount of text they include in their cover photos and News Feed ads. Facebook's policy emphasizes the importance of picking a good cover photo to represent your brand, Rick Mulready writes. "Switch out your cover photos periodically to keep it fresh," he advises. Entrepreneur online/The Daily Dose blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
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Just for Fun 
The more slowly you talk, the more authoritative you sound."
--Mary Ellen Slayter, founder and managing director of Reputation Capital Media Services, writing at
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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