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November 8, 2011
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News for the non-alcoholic refreshment beverage industry

  Special Reports Intro 
Special Report: Recycling in America, Part 1

Beverage companies, such as Coca-Cola Co. and PepsiCo, are committed to using recycled materials, providing convenient access to recycling receptacles and engaging their customers with sustainability programs.

Nov. 15, America Recycles Day, is an annual event across the U.S. that is dedicated to promoting education about recycling and to motivating communities to get involved and work together. More consumers and CPG companies recognize the need to be green for the sake of future generations -- and see the cost benefits -- and more Americans are participating in curbside recycling programs, expanding their use of reused materials and conserving our natural resources.

Part I of this ABA SmartBrief Special Report, below, includes a Q-and-A with PepsiCo executive Jeremy Cage on the Dream Machine project. Part II, to be published on Thursday, will feature examples of some beverage companies' efforts to recycle.

If you don't receive ABA SmartBrief daily and find our report on "Recycling in America" useful, sign up for this timely e-newsletter. ABA SmartBrief delivers the day's top food news directly to your inbox -- for FREE.

Pass it on. Cans are America's most recycled packaging. Go to to download our 2011 sustainability report.
  Case Study 
  • How PepsiCo manages a green initiative
    One of the stars of PepsiCo's sustainability initiative is the Dream Machine recycling project, a series of kiosks around the country that rewards people for recycling with points toward purchases on and contributions to Entrepreneurship Bootcamp for Veterans with Disabilities. PepsiCo is a sponsor of America Recycles Day. Senior Vice President Jeremy Cage tells us more.

    Are you finding that other beverage companies are following your lead and creating their own recycling efforts?

    The need to increase the U.S. beverage container recycling rate is a challenge that we all share, a challenge that is greater than any one brand or company, and one that we all need to be a part of solving  -- so we support the efforts of any company that is working to help us realize the benefits of a cleaner planet.

    How many Dream Machine kiosks are up and running now? How is PepsiCo getting the word out about what the machines are for and how the program works?

    Currently, there are nearly 4,000 Dream Machine kiosks and bins in 37 states across the U.S. We provide support to all of our Dream Machine host partners to assist them in raising awareness of the Dream Machines in their communities. We also share news about the Dream Machine program on our Facebook page, news about the Dream Machine Recycle Rally at and assist consumers in finding a Dream Machine in their communities at

    In addition to focusing on sustainability on the recycling side, is PepsiCo working to develop more eco-friendly packaging?

    PepsiCo currently leads the industry by using an average of 10% recycled PET in its primary soft-drink containers. We want to increase the amount of rPET used in our containers but there isn't enough supply available -- by providing more convenient access to recycling receptacles through the Dream Machine recycling initiative, it is our hope that consumers will recycle on-the-go more frequently, and we'll be able to access more rPET for use in the future. The Dream Machine recycling initiative is aligned with PepsiCo's global environmental goals and commitments, among them to increase the national beverage container recycling rate, reduce packaging waste, and use rPET and renewable sources in packaging.

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 Download Our Free Sustainability Report.
Download “Passing On a Better World: 2011 Can Manufacturing Sustainability Report” to see what package holds the “most recycled” title in America. Like what you see? Pass it on. Sustainability is a goal we all share. Go to to download your report.

  ABA Resources 
  • Recycling 1 aluminum can saves enough energy to run a TV for 3 hours

    The beverage industry is proud of its longstanding commitment to a clean environment, and ABA members are constantly searching for ways to minimize our environmental impact. In areas of energy and water usage, vehicle emissions, and recycling, we work hard to strengthen and restore our environment. Read more about how beverage companies are participating.

    Test your recycling knowledge and learn more facts.

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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual ABA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of ABA.
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