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January 21, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Messaging app Line to be promoted in U.S. by celebrities
    Naver Corp.'s Line messaging app is coming to America after a run in Asia that attracted more than 100 million users. Brand advertisers include Coca-Cola, and some of the emoticons and stickers are paid, with the company saying it was making $3.75 million a month in sticker sales alone last July. The company's U.S. CEO Jeanie Han came from Paramount Pictures and will enlist celebrities such as Snoop Dogg to promote the brand to youth. TechCrunch (1/18) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Flurry CEO: Mobile apps are driving change faster than the Web
    "It feels like the PC is gone" as a global phenomenon, having given way to mobile, says Flurry CEO Simon Khalaf, speaking at the company's Flurry Source13 conference. The 129% compound annual growth rate application revenue has enjoyed since 2008 is being driven more by virtual-goods purchasing than ad revenue, Flurry data show. "This industry did not exist in 2008, but in the last year, $18 billion in revenue was generated from mobile apps. It's taken the Web about 16 years to get huge, but mobile is matching that in about four," Khalaf says. VentureBeat (1/18) LinkedInFacebookTwitterEmail this Story
  • Apple's Passbook passes muster with brands, retailers
    The Passbook digital-wallet application that Apple introduced last year is finding favor among many brands and retailers, such as Starbucks and Walgreens, Mark Walsh writes. "We've talked to a number of retailers that have found it very effective in terms of loyalty and couponing," said eMarketer's Noah Elkin. "The at-hand nature of [Passbook] and the ability of retailers to present that information in a very accessible way to customers is very appealing to both sides." MediaPost Communications/Online Media Daily (1/18) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Opera's gesture-based Ice browser could freeze competitors
    Opera's new browser Ice utilizes mobile so well, it might get a foothold in the iOS- and Android-dominated market, writes Devindra Hardawar. A demonstration linked in this article shows the significance of the interface changeover to being entirely touch-gesture based. VentureBeat (1/19) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Target trades one game for another to better engage fans
    Target is sitting out the Super Bowl this year as far as TV advertising is concerned and will instead focus its energies on a mobile and online campaign. The "Snack Bowl" campaign is built around a mobile game that lets players challenge their friends. "We're viewing digital as a lot more than shopping online -- it's an opportunity to connect with guests better," said a company spokesman. Mashable (1/20) LinkedInFacebookTwitterEmail this Story
  • Seamless orders up more emphasis on apps vs. mobile Web
    The introduction of iPhone and BlackBerry applications has propelled digital food-ordering company Seamless beyond its limited achievements on the mobile Web, Vice President of Product Lizzy Klein says. "We want to incorporate our apps into our existing advertising. If I can only get one customer today, I want a mobile customer," Klein says. (1/18) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Developer mines Minecraft for cross-platform game builder
    Developer Max Ogden discovered that Minecraft is not open-sourced, and as yet offers no application programming interface, so he built a browser-based clone and toolkit using Javascript and OpenGL. The new development environment means that Minecraft-like games could run in virtually any mobile or mobile-Web environment. "All the code is open source, and Odgen is welcoming any and all hackers to make contributions, adding modules like water, better physics, or creatures. Seven already have," writes John Koetsier. VentureBeat (1/19) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
  • New Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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Give me six hours to chop down a tree and I will spend the first four sharpening the axe."
--Abraham Lincoln,
16th U.S. president

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