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February 22, 2013
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Latest news on mobile apps

  Industry Highlights 
  • touts AppData's Facebook crowning of Candy Crush Saga's Candy Crush Saga is in first place on Facebook, with the most AppData-monitored daily and monthly users, Ingrid Lunden writes. Now the company is migrating Candy Crush Saga and Bubble Witch Saga to Japan and South Korea. The secret to's success is creating games with multiple levels that can be continued across device platforms seamlessly, Lunden writes. TechCrunch (2/21) LinkedInFacebookTwitterEmail this Story
5 Steps to Building a Mobile Marketing Strategy
Looking for ideas for your 2018 marketing plan? Join Vibes webinar on December 7th to learn the steps that will help you jumpstart your mobile execution plan, from building a business case, budget allocation, to the channels (SMS, MMS, Mobile Wallet, Push) you should select for your goals & objectives. Sign Up Now.
  Marketing & Monetization 
  • App downloads doubled in 2012, will break 100 billion by 2017
    Global mobile application downloads doubled last year from 29.5 billion to 60.1 billion, generating $8.4 billion in revenue, according to Berg Insight. Downloads are slated to reach more than 100 billion in four years. "[C]ommon strategies today among many of the top revenue-generating app developers are to publish apps featuring a social layer on more than one platform using free-to-download monetization," Berg Insight's Johan Svanberg said. "Like almost no other digital product, mobile apps represent a global opportunity with more or less instant worldwide distribution." eWeek (2/21) LinkedInFacebookTwitterEmail this Story
  • ABC, Academy app gives audience an Oscars experience
    An application produced by The Academy of Motion Picture Arts and Sciences and ABC promotes second-screen viewing of the Oscar telecast on Sunday, Lauren Johnson writes. The app divides the experience into a preshow information center, with users casting their own ballots via Facebook accounts, and more than a dozen live-video streams during the telecast itself, with social sharing enabled. J.C. Penney is advertising within the app, tying into its other sponsorship content. Mobile Marketer (2/22) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Report: iOS, Android games bring in more money than handhelds
    Spending on games in the App Store and Google Play surpassed spending on handheld gaming devices in the fourth quarter, according to App Annie and IDC. "Nintendo has stubbornly held out from bringing its franchises to smartphone platforms. Doing so has been costly, though, as gamers now spend roughly as much on Apple's iOS as they do on Nintendo's handhelds," Josh Ong writes. In an attempt to avoid that fate, Sony is readying a PlayStation app for iOS and Android devices for use as second-screen devices during PlayStation 4 play, Ong writes. (2/21) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Wal-Mart extends "scan-and-go" option to more stores
    Wal-Mart has added its mobile self-checkout option at 40 Denver-area stores, after launching the first tests of the "scan-and-go" system at stores in four other markets. Shoppers use their smartphones to scan each product's bar code as they fill their carts, then the application generates a QR code that's scanned at self-payment kiosks. Internet Retailer (2/20) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Intel raids appMobi for HTML5 development tools, staff
    Intel has acquired the HTML5 mobile-application development tools of appMobi, hiring all its technical staff and leaving the company otherwise intact to provide back-end cloud services. "The tools most important to Intel will be the jqMobi and directCanvas products which give developers environments to build HTML5 applications and to accelerate them on mobile devices," Dan Rowinski writes. TechCrunch (2/21) , ReadWrite (2/21) , Computerworld (2/22) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Cellphone-unlocking petition passes minimum-signature threshold
    A petition on the White House website calling for the right to unlock cellphones has gathered the necessary 100,000 signatures to warrant a response, writes Brendan Sasso. The Library of Congress imposed the ban over copyright issues related to carrier networks, but the petitioners argue that they've paid for the devices and they have a right to use them on any network. Industry trade group CTIA counters that the phones are in fact heavily subsidized by the carriers as an inducement to sign wireless contracts, and that unlocking them creates a black market for overseas sales. The Hill/Hillicon Valley blog (2/21) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • New Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
  • MMA's Greg Stuart to keynote at Borrell Associates Local Online Advertising Conference, March 4-5, New York City
    Borrell Associates forecasts local online ad spending will grow threefold over the next five years, from $18.7 billion today to $51.2 billion by 2017. This is an opportunity that cannot be ignored. Join industry leading speakers including Seth Godin, one of America's foremost marketing gurus, Gian Fulgoni of comScore and the MMA's Global CEO Greg Stuart, for one of the largest gatherings of local online media executives on March 4-5, 2013, at the Grand Hyatt in New York. Don't miss your chance to learn which companies are seizing the greatest share in their market, network with other industry leaders and hear perspectives focused exclusively on local. Register today. LinkedInFacebookTwitterEmail this Story
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You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
British writer

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