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December 7, 2012
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It’s Time to Clean Up the Advertising Industry
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  Trendwatch 
  • Old Navy's BuzzFeed takeover includes interactive holiday cheer
    An Old Navy homepage takeover of BuzzFeed via AKQA encouraged users to "Deck the Web" pages by applying Christmas-related iconography to websites and sharing the pages. "We were trying to make something endearing and engaging for the holidays that matched other things Old Navy was doing," said BuzzFeed Chief Creative Officer Jeff Greenspan. The brand has also purchased a series of eight sponsored posts to promote holiday sales. ClickZ (12/5) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Microsoft may sell Atlas platform to Facebook
    Facebook and Microsoft reportedly are holding talks that could see the social network acquire Microsoft's Atlas Solutions ad-serving platform. The acquisition would potentially assist Facebook as it seeks to develop a third-party advertising network to rival Google's DoubleClick service. All Things D (12/6), Reuters (12/6) LinkedInFacebookTwitterEmail this Story
  • Brands, networks are getting a taste for social TV
    Social TV is emerging as a major word-of-mouth-marketing tool, says Wharton professor Shawndra Hill, with networks and brands encouraging people to talk in real time on social networks and custom websites about shows and ad spots. "People like to talk about television. ... And whenever advertisers notice that people are doing something on a large scale they get very interested," Hill says. Knowledge@Wharton (12/5) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Mozilla exec: HTML5 improvements make recent complaints obsolete
    An article on VentureBeat this past month bemoaning the development of HTML5 is already outdated, Mozilla's Ron Piovesan writes. For example, responsive design such as the kind used on the Boston Globe's website demonstrates that cross-platform application development via HTML5 is not only happening, but working. Quixey and everything.me belie the notion HTML5 has no discovery mechanism equivalent to an App Store. And Mozilla's browserless runtime obviates the need for hybrid apps to run only on particular browsers, Piovesan writes. VentureBeat (12/5) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Want a boring website? Use Helvetica
    Helvetica is the corporate typeface du jour, writes Alastair Johnston, in part because it has a reputation for being extremely legible. But in fact, Johnston writes, there are more legible and much less dull alternatives available to designers. "We see it everywhere -- that's why we think we can read Helvetica. ... Helvetica is neutral, but it also symbolizes blandness and conformity," he complains. SmashingMagazine.com (12/6) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Third-party services help SMBs get more from Facebook
    Facebook is eager to encourage small businesses by making it easier for them to find third-party tools that can streamline their use of the site, says Dan Levy, the network's small-business lead. "In an ideal world complexity wouldn't exist ... Until that day comes, we think there's a lot of third-party service providers that can help companies use Facebook," Levy says. MediaPost Communications/Online Media Daily (12/6) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Do You Have "Award Winning" Integrated Advertising Campaigns?
    Integrated advertising campaigns are those that use multiple ad formats to get their message across to the consumer. The Web Marketing Association judges will select the best integrated advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do so before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
You will never find time for anything. If you want time you must make it."
--Charles Buxton,
British brewer, philanthropist, writer and legislator


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