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January 30, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Minute Maid debuts low-calorie juice drinks
    Minute Maid is introducing four lower-calorie juice drinks. Pure Squeezed Light No Pulp Orange Juice has 50 calories per 8-ounce serving; Light Raspberry Fruit Drink With Tea, Light Peach Fruit Drink With Tea and Chilled Light Mango Passion Fruit Drink each has 15 calories. Drug Store News (1/29) LinkedInFacebookTwitterEmail this Story
  • Report looks at Coke, Pepsi bottling shifts
    Both Coca-Cola and PepsiCo are shifting bottling operations to franchises, finds a global beverage outlook report from Rabobank. "These franchises signal a new wave of re-franchising," said analyst Ross Colbert, who said the moves will let the companies "focus their efforts on brand-building and marketing." BeverageDaily.com (France) (1/29) LinkedInFacebookTwitterEmail this Story
  • Steviva debuts syrup sweetened with stevia
    A stevia-based syrup has been launched by Steviva Brands, which says it can be used as the principal sweetener for soft drinks in place of HFCS 55. The syrup is "optimized to provide sweetness and body" and provides a mouthfeel identical to HFCS, Steviva president Thom King said. BeverageDaily.com (France) (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
  Environment Watch 
  • Nestle debuts Resource water in 50% recycled bottle
    Nestle's Resource brand of spring water, now available to retailers nationwide, is sold in bottles made with 50% recycled PET. "Recycled plastic is very symbolic of an environmental and sustainable message," said Joe Wiggetman, general manager for Resource. PlasticsToday.com (1/29) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Pepsi Next heads for the Super Bowl
    Pepsi is planning a Pepsi Next commercial for the Super Bowl and will give free two-liter bottles to the first million fans who sign in at PepsiNext.com after the ad runs. "We're hoping it's a smart use of such a big stage," said Pepsi marketing vice president Angelique Krembs, who said the goal is to have "a big impact on trial and awareness." Advertising Age (tiered subscription model) (1/29) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician


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