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October 4, 2012
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Working to create positive images of girls and women in media and entertainment

  Gender In Media 
  • Female comedy projects gaining popularity
    Female written comedies such as “Pitch Perfect,” “New Girl,” and “30 Rock” are becoming more numerous and finding popular success with American viewers. Many female comedians point to the success of 2011’s “Bridesmaids,” which took in over $280 million in global box offices, as opening doors for more women penned comedy projects. The Boston Globe/The Associated Press (tiered subscription model) (9/28) LinkedInFacebookTwitterEmail this Story
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  Trends & Insights 
  • Researchers to study strategies for drawing women to STEM
    University of Cincinnati researchers are using a grant from the National Science Foundation to study ways to recruit and retain more women in fields of science, technology, engineering and math. "We have such a dramatic fall-off from graduate school to the university," said Melanie Cushion, a researcher and medical school professor in internal medicine. "Some women see it as a solitary existence, where they have to make or break it on their own." Cincinnati.com (9/27) LinkedInFacebookTwitterEmail this Story
  • More women are being welcomed as executives at startups
    While the number of women in computer science classes and IT-related majors in college is still lagging, more women are jumping into technology as opportunities in the investor and startup arena abound. "For the first time, I actually see male co-founders and male co-founding teams who are explicitly looking to bring women into the executive team or the founding team," said Theresia Gouw Ranzetta from Accel Partners. She said companies are saying, "You know, two-thirds of my users, my most valuable users, are women." Bloomberg Businessweek (10/2) LinkedInFacebookTwitterEmail this Story
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  Ideas in Action 
  • Branson: More women needed in corporate boardrooms
    With more women than ever in the workforce and responsible for the bulk of household purchasing decisions, they should be an integral part of a corporation’s business making decisions, writes Virgin Group founder Richard Branson. Despite a plethora of evidence that demonstrates the tangible benefits of more women on corporate boards, the private sector has been slow to adapt and government involvement may be necessary, according to Branson. Entrepreneur magazine (9/2012) LinkedInFacebookTwitterEmail this Story
  Geena Davis Institute on Gender in Media News 
  • Creative Visions Foundation presents the world premiere of "Carry the World: Women and Peace" from Diana Castle
    Creative Visions Foundation in association with The Imagined Life Studio present the world premiere of "Carry the World: Women and Peace," created and directed by Diana Castle. The event is sponsored by The Harold and Mimi Steinberg Charitable Trust. Showings include:
    • The Imagined Life Theatre in Los Angeles: 8 p.m. Oct. 12, 13 and 20; 7 p.m Oct. 14 and 21
    • One special performance at The Museum of Tolerance - Peltz Theatre in Los Angeles: 8 p.m. Oct. 18
    Find out more or make reservations. LinkedInFacebookTwitterEmail this Story
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About Geena Davis Institute on Gender in Media
Six years ago, while watching children's entertainment with her young daughter, Academy Award winner Geena Davis noticed a remarkable imbalance in the ratio of male to female characters. From that small starting point, Davis commissioned the largest research study ever undertaken on gender in children's entertainment. The research showed that in the top-grossing G-rated films, there were three male characters for every one female - a statistic that still has not improved. The Institute is the leading resource for gender in media research, trends and education for the entertainment industry and the public. The Geena Davis Institute on Gender in Media and See Jane are a project of Community Partners.
 
About See Jane
See Jane is a program of the Institute that utilizes research, education and advocacy to engage the entertainment industry and recognize the need for gender balance and varied portrayals of females and male characters into movies, TV, and other media aimed at children 11 and under. We work cooperatively and collaboratively with entertainment creators to encourage them to be leaders in creating positive change.
 
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