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January 18, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How to create a website that prospective clients can trust
    You can ensure that your website is helping build trust with potential customers by making it easy to navigate and setting up a blog, writes Al Davidson. "When people come to your site, they need to have something to read that lets them know you're still in business and still actively commenting on your industry's latest issues and trends," he writes. You should also consider including case studies that highlight the work you've done with other customers. Small Business Trends (1/17) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Calculate the cost of persuading a new customer to buy
    Small-business owners tend to underestimate the effort and expense it will take to attract new customers, writes Lon Safko, author of "The Fusion Marketing Bible." It's important to get a better idea of your marketing costs by adding up all of the expenses that go into your campaigns, he writes. Entrepreneur online (1/14) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • 4 tips for fighting the flu at your office
    The flu outbreak that is sweeping the country could take a serious toll on the health and productivity of your workers. For this reason, it's important to explain your attendance policy, make sure the office is cleaned regularly and get ready to deal with absences, according to Mary Capelli-Schellpfeffer of Loyola University Health System Occupational Health Services. (1/16) LinkedInFacebookTwitterEmail this Story
  • Ask yourself: Are you a deluded leader?
    Many leaders believe they're doing the right things but are led astray by illusion and delusion, Dan Rockwell writes. He suggests taking an attitude of service toward those you're leading. "Conform to them rather than demanding they conform to you," he writes. Leadership Freak blog (1/14) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • How to keep unexpected charges from cutting into your cash flow
    If you aren't careful, your business accounts might be drained by a number of unexpected charges, Joe Taylor Jr. writes. Credit card fees, subscriptions to various websites and communications charges can all make a dent in your cash flow. "Many phone and Internet service providers sign up new customers with promotional packages that expire after six months or a year. If your teaser rate has disappeared, request a new promotion or review competitive options," he recommends. Small Business Computing (1/16) LinkedInFacebookTwitterEmail this Story
  • When you need to add an attorney to your tax team
    Certified public accountants can handle a lot of your tax work, but you might need to get a tax lawyer for certain tasks, Maryam Ansari writes. For example, you should consider getting an attorney if you are ready for succession planning or if you are interested in pursuing a merger. FindLaw/Free Enterprise blog (1/15) LinkedInFacebookTwitterEmail this Story
  • What type of insurance does your business need?
    It might be a good idea to protect your business with property insurance, business interruption insurance or other types of coverage, Chris Griffiths writes. You should get new quotes on a regular basis and re-evaluate your coverage needs, he recommends. "Fine-tuning your insurance coverage may not affect the number of [widgets] your company sells, but it is a very important responsibility for both risk management and cost control," he writes. The Globe and Mail (Toronto) (tiered subscription model) (1/15) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • Watch out for Medicare scams, BBB warns
    Scammers pretending to be with Medicare have been attempting to trick people into giving out personal information over the phone. If you receive a call of this nature, do not give out your Social Security number, bank account information or other important data. You can call 1-800-MEDICARE to determine whether someone who claims to be involved with Medicare is legitimate. ClipSyndicate/WTVQ-TV (Lexington, Ky.) (1/16) LinkedInFacebookTwitterEmail this Story
If I had my life to live over, I would perhaps have more actual troubles but I'd have fewer imaginary ones."
--Don Herold,
American humorist, writer and cartoonist

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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