October 12, 2012
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Global Gaming Expo (G2E) 2012, Part 2
At G2E 2012, gaming executives from around the globe were on the lookout for the next big innovations and technology from leading and new manufacturers.
This year's G2E was held Oct. 2-4 (conference Oct. 1-4) at the Las Vegas Sands Expo and Convention Center in Las Vegas. Attendees began each day with a dynamic keynote. On Oct. 2, Katty Kay, anchor of BBC World News America, discussed Washington and the 2012 Elections. On Oct. 3, journalist Jon Ralston moderated the annual State of the Industry panel. On Oct. 4, the Tribal Gaming Outlook included Jason Giles, executive director of the National Indian Gaming Association. In addition, conference delegates benefited from an exclusive keynote from bwin.party digital entertainment co-CEO Jim Ryan.
This year's conference sessions reflected some of the industry's hottest topics -- iGaming, social media and generational marketing, the evolution of gaming technology, and the casino of the future.
This two-part special report highlights some of the current hot topics in the gaming industry. Part 1 of this report published on Wednesday, Sept. 26.
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  Technology Regulation 
  • Online gaming regulation inevitable, AGA chief says
    Online gambling has been legalized in 85 countries so far -- and while the U.S. is unlikely to be the 86th next year, it will probably join the ranks soon, AGA chief Frank Fahrenkopf Jr. said at G2E 2012 in Las Vegas on Tuesday. "[B]ased on the growth trends" of the online market, he said, "it's no longer a matter of if online gambling will be legalized in the U.S., but when, where and how." As Delaware and Nevada work to legalize online betting and Illinois is adopting online lottery ticket sales, Fahrenkopf said AGA would keep lobbying Congress to pass a national regulatory framework that would protect customers and streamline oversight. Las Vegas Review-Journal (10/2), Las Vegas Sun/The Associated Press (10/2) LinkedInFacebookTwitterEmail this Story
  • N.J. challenge to fed sports bet ban could be game changer
    New Jersey could become the fifth state to legalize sports betting if it is successful in challenging the federal government's prohibition of the activity. The state has passed a referendum that would allow bets on sports at casinos and horse racing tracks. Legalizing sports betting in the Garden State would lead other states to follow suit, Nicky Senyard, CEO of Income Access, said during a panel discussion at G2E. Senyard and other industry executives will watch the developments closely. Las Vegas Review-Journal (10/2) LinkedInFacebookTwitterEmail this Story
WMS unveiled this year's most exciting themes, platforms, and online services at G2E. WMS' insight, experience and solutions will empower your enterprise both on the casino floor and beyond as you engage your existing players while attracting new ones. Learn more about the games WMS showed at G2E today!
  Innovation and Trends 
  • G2E showcases new technology, rising gaming industry
    Last week, the likes of Gene Simmons, Paul Stanley, Clint Bowyer, Rick Harrison and 24,000 delegates from gambling-related companies attended the Global Gaming Expo to network and show off products involving everything from slot machines and casino games to non-betting games such as Scrabble and Bejeweled. G2E also focused on the improvement in the gaming industry over the past five years and the emerging prevalence of online gambling, which is now legal in 85 countries. The Blade (Toledo, Ohio) (10/4) LinkedInFacebookTwitterEmail this Story
  • G2E survey results: Major online gambling growth expected
    The results of the G2E Future Watch survey, released this week at the Global Gaming Expo in Las Vegas, revealed that 61% of industry analysts expect the U.S. online gambling market to reach $10 billion or more in the next few years. "Online gambling continues to be the most talked about issue in our industry," said American Gaming Association CEO Frank Fahrenkopf Jr. Las Vegas Review-Journal (10/3) LinkedInFacebookTwitterEmail this Story
  • Why poker rooms are still valuable
    The players coming to poker rooms these days are from an increasingly younger demographic -- and that makes poker rooms an increasingly valuable marketing tool to attract them to other games, panelists said this week at the Global Gaming Expo in Las Vegas. "When [young people] come to your casino, they spend money. You can cross-sell the heck out of the property," said MGM's Adam Altwies. The panelists also discussed mistakes to avoid with poker rooms, such as putting former pit managers in charge of them or featuring jackpot systems that pit tourists against locals. CardPlayer.com (10/4) LinkedInFacebookTwitterEmail this Story
If you missed WMS at G2E, be sure to visit the WMS NOW site for a recap from the show, including amazing new games like KISS, Double Money Burst, WILLY WONKA & THE CHOCOLATE FACTORY, the Gamefield xD cabinet and more! Visit the WMS NOW website today to see everything the industry's leaders in content and innovation debuted at G2E 2012.
  Gaming Technology 
  • G2E panelist: Technology affecting Native American casinos
    Native American tribes transformed the gaming industry in many parts of the U.S. after the passage of the Indian Gaming Regulatory Act, which permitted casinos on their land -- and new technology is impacting those casinos as much as commercial gambling joints, said Gaming Laboratories International President and CEO James Maida in a G2E panel Thursday. "In Indian gaming, new technology is not always born out of innovation. It's born out of necessity," said Maida, who has been testing equipment for Native American casinos since 1989. The Philadelphia Inquirer (10/6) LinkedInFacebookTwitterEmail this Story
  AGA Resources 
  • AGA honors top industry communicators with Gaming Voice Awards
    Last week at a ceremony held at the Sands Expo and Convention Center in conjunction with Global Gaming Expo (G2E), the American Gaming Association (AGA) announced the winners of the 12th annual AGA Communications Awards. In all, 10 companies took home Gaming Voice Awards in 15 categories ranging from television, print and outdoor advertising to digital direct mail, mobile marketing and social media. Bally Technologies Inc. was the biggest winner, taking home six awards -- one each for Best Digital Direct Mail, Best Mobile Marketing, Best Print Advertisement, Best Print Advertising Campaign, Best Employee Publication and Best Multi-format Advertising Campaign. Visit the AGA website for a full list of winners. LinkedInFacebookTwitterEmail this Story

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual AGA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of AGA.
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