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January 8, 2013
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News for marketers on the boomer and senior markets
  • Consumer tech brings new ways to tap older market
    Health and older consumers promise to be among the most fascinating points of focus at this year's Consumer Electronics Show in Las Vegas, which opens today. It's all part of the promised Internet of things -- and, incidentally, of people -- that with its unparalleled ability to monitor consumers brings "the ability to customize the consumer experience and respond to individual needs" in a way that will appeal strongly to older consumers, writes Lori Bitter, senior strategist at The Business of Aging. MediaPost Communications/Engage:Boomers blog (1/2) LinkedInFacebookTwitterEmail this Story
  • Crest, OralB go for older market but may be missing the boat
    Procter & Gamble may be taking some chances with the campaign for Crest and Oral‐B Pro‐Health For Life dental products "Selected for Aged 50+ Consumers," writes Kim Walker. "It looks like they are falling into the same trap as most brands exploring the aging consumer in focusing their effort on one aspect of the customer journey and overlooking others." Silver Group Asia (12/30) LinkedInFacebookTwitterEmail this Story
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Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
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  Trends and Insights 
  • Housing option keeps families, seniors under one roof
    Another housing alternative for seniors who want independence but also wish to stay close to family may be found under one roof. A Miami developer is building homes with separate entrances designed for families with senior members who are trying to keep their overall housing budgets in line. Senior Housing News (1/3) LinkedInFacebookTwitterEmail this Story
  • Other News
It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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