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January 21, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Lessons from Lance Armstrong about trust in the workplace
    Lance Armstrong admitted in an interview with Oprah Winfrey to using performance-enhancing drugs, and his belated confession holds lessons for leaders, writes Bob Selden. Top of the list: Come to terms with the limits of your ability to spot when people are being dishonest. Selden also advises starting with e-mails for important communications, then bolstering them with face-to-face interaction. Management-Issues (U.K.) (1/17) LinkedInFacebookTwitterEmail this Story
  • Mapping the economy as Obama begins his second term
    President Barack Obama faces a different economic landscape than he did four years ago. This post features interactive maps that show state and local data that shape national economic indicators such as unemployment and median household income, and it looks at demographic trends and how they will affect the U.S. for the next four years. SmartBrief/SmartBlog on Finance (1/18) LinkedInFacebookTwitterEmail this Story

  Customer Satisfaction & Marketing 
  • Define your target customer to improve your marketing efforts
    A specific and unique target market profile will help you concentrate your marketing efforts where they'll really pack a punch, writes Renee Shupe, owner of Redhead Business Solutions. Create your target customer profile by identifying basic demographic information, such as age range, gender, education and income level. Include pain points in your data as well: Knowing your target market's major or frequently encountered problems helps you identify the right solution or product to offer, explains Shupe. B2C Marketing Insider (1/20) LinkedInFacebookTwitterEmail this Story
  • How to get better referrals
    The first step to gathering better referrals from your clients is to figure out who is in their professional networks, writes Matt Anderson. "Google them, search LinkedIn contacts and think through what other people, groups or interests they have already mentioned in their life," he advises. You should also make sure your clients are aware of everything your company is capable of doing. Duct Tape Marketing (1/17) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Why older workers often are smart hires
    Older workers can be better hires than younger ones because they are more dependable, have lower benefit costs and are more flexible with their schedules, writes Eric Holtzclaw, CEO of Laddering Works. "With no small children at home, mature employees are not rushing out at the end of the day to prepare dinner by 6pm or take their kids to soccer practice twice a week," Holtzclaw writes. Inc. online (free registration) (1/18) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Financing options for business owners who want to buy a building
    If you're interested in buying office space for your company, you can fund your purchase with conventional financing or with the assistance of certain programs offered by the Small Business Administration, writes Randolph T. Mason. "With SBA financing the major benefits to the business owner are that the buyer needs to contribute only 10 percent as a down payment, which helps conserve cash for the business owner to run their business." Commercial Property Executive (1/16) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
Give me six hours to chop down a tree and I will spend the first four sharpening the axe."
--Abraham Lincoln,
16th U.S. president

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