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March 18, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Line would bridge the messaging/social app gap
    NHN Japan Corporation wants to erase the line that exists between messaging and social communications with its Line application, U.S. CEO Jeanie Han says. "It's sort of like social media but it's not too open. It's just enough for people to feel comfortable," Han explains. Though the application typically uses cartoon stickers in place of emoticons, the developer is "localising its sticker content by market and even by user community," including licensed U.S. cartoon characters, Natasha Lomas writes. TechCrunch (3/17) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • WhatsApp could try to boost revenue with gaming focus
    Mobile messaging company WhatsApp appears to be prepping a games platform by entering into discussions on a deal with WeMade in South Korea. "At this point, it's not clear whether the company has approached or signed deals with other games makers," Jon Russell writes. A games network could be a good alternative monetizing strategy for WhatsApp, which has called advertising "an insult to your intelligence and interruption of your train of thought," Russell writes. (3/17) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • KDDI's app subscription service returns revenue to developers
    Japan's second-largest carrier, KDDI, has developed a subscription service for applications called AU Smartpass. The service includes access to 500 apps pre-installed in Android phones. "KDDI splits overall subscription revenues back with developers based on monthly active usage. Developers can also offer in-app purchases, but they get to keep 80 to 90 percent of revenue instead of the standard 70 percent that Google Play or Apple's app store gives them," Kim-Mai Cutler writes. TechCrunch (3/15) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Friskies game app seeks curious cat engagement
    Purina has released its "Happy Wings" application for Friskies cat food brand, a game for tablets that allows real kitties to swat at virtual flying objects, writes Lauren Johnson. Purina is also hosting a hackathon March 23 and 24 in Venice, Calif., to allow developers to upgrade the app, Johnson writes. Mobile Marketer (3/18) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • ESRI lets developers access a serious geo-database
    ESRI has expanded on its original Arc-GIS program for urban planning into a cloud-based system for incorporating geo-data easily into applications, Alex Williams writes. "[T]hat data gives developers ways to create apps that help us navigate using virtual tools that will soon be, if not already, more predominant than the paper maps and atlases that many of us grew up with," Williams writes. TechCrunch (3/17) LinkedInFacebookTwitterEmail this Story
  • AppGlu allows developers to hand over business side of app launch
    AppGlu is introducing a service to help the untechnical business side of application development companies mind their releases for relevancy, updates, bug fixes and the like, Jolie O'Dell writes. "Developers focus on developing the apps and getting them to launch, and after launch, business people take on the management and maintenance of the app," AppGlu's Adam Fingerman says. VentureBeat (3/15) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Why Facebook wants to put engineers in Vancouver, British Columbia
    Facebook wants to bring on 150 developers and employ them in a temporary Vancouver, British Columbia, office, conspicuously close to Seattle, while the new engineers await American work permits, Alex Wilhelm writes. "[T]hat the company is willing to invest capital in the area simply to create a feeder conduit to its U.S. offices says two things: Facebook wants to keep its engineers in only a select few locations ... and that the United States as a country is hamstringing itself with its current immigration policy," he writes. (3/16) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
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What men value in this world is not rights but privileges."
--H.L. Mencken,
American journalist and essayist

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