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October 26, 2012
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Setting the Example 
  • Precast helps Milwaukee create sustainable urban gardens
    A precast pervious concrete system was installed at a farmers' market in Milwaukee to provide a stable and efficient water supply for the nearby urban community garden. The system contributes to environmental conservation by reducing dirty stormwater runoff into the Kinnickinnic River and Lake Michigan. The water is harvested, filtered and then used to water the gardens. American Rivers/The River Blog (10/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Green roof promotes sustainability at Md. lawn care firm
    A green roof that features sedum and chives helps manage stormwater runoff at MRW Lawns in La Plata, Md. The 18-month-old structure has a 20% pitch to make it easily visible in the area. The demand for green roofs is growing, as they are included in the Leadership in Energy and Environmental Design rating system of the U.S. Green Building Council, according to Rodney Chaney of Tecta America, the company that installed MRW's roof. Southern Maryland Newspapers Online (10/19) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Bayer unit's innovation goals drive sustainability
    Bayer MaterialScience promotes a culture of innovation that also guides its sustainability goals, according to this analysis. "We have made many breakthroughs in several areas: in health care, crop protection as well as polymer science. Innovation is in our blood," said Richard Northcote, sustainability chief at BMS. The company uses collaboration to achieve further gains. "Individual companies can deliver better, more sustainable products, but when we work together tackling some of the bigger challenges, we deliver an awful lot more," Northcote added. ICIS Chemical Business (U.K.) (10/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Report raises questions about value of LEED certification
    USA TODAY has reviewed 7,100 LEED-certified commercial buildings to see how they achieved green points. It found that the U.S. Green Building Council "has helped thousands of developers win tax breaks and grants, charge higher rents, exceed local building restrictions and get expedited permitting by certifying them as 'green' under a system that often rewards minor, low-cost steps that have little or no proven environmental benefit." The article also contends that the green benefits aren’t always in the public interest. USA Today (10/24) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
The Responsible Leader 
  • CEOs remain crucial to sustainability programs
    CSR and sustainability have gone from outside concerns to ones that are taken seriously by CEOs and corporate boards, says Aron Cramer, head of Business for Social Responsibility. To encourage CEOs who haven't bought in, he says, appeal to their egos. "CEOs provide direction and leadership and they want to create a legacy. ... We should encourage CEOs to see that actually, sustainability produces a company that has real meaning," Cramer argues. (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Report: Commercial algae-biofuel production isn't yet sustainable
    It is not yet possible to scale up algae-based biofuel production without consuming unsustainable quantities of energy, water and fertilizer, the National Research Council wrote in an assessment requested by the Department of Energy. "Faced with today's technology, to scale up any more is going to put really big demands on ... not only energy input, but water, land and the nutrients you need, like carbon dioxide, nitrate and phosphate," said Jennie Hunter-Cevera, a microbial physiologist who headed the panel that wrote the report. "Algal biofuels is still a teenager that needs to be developed and nurtured," she said. Reuters (10/24) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • 7 changes companies must go through as they grow
    The goal of startups is to grow, often into a big company of $250 million annual revenue or more, but doing so brings numerous shifts in culture, strategy and organization, writes Daniel McCarthy. This includes a shift from the technical to the personal. "Leaders need to start spending less time on the technical aspects of the business and much more time on coaching and developing employees," he writes. SmartBrief/SmartBlog on Leadership (10/25) LinkedInFacebookTwitterGoogle+Email this Story

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I think the sustainability community can sometimes be reluctant to think big and I think more of that is helpful."
--Aron Cramer, head of Business for Social Responsibility, as quoted by
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