D.C. government to run on 100% wind power | Land O' Lakes links with Feed America in Pinterest promo | Survey: Marketers underestimate consumers' taste for CSR
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March 8, 2013
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SmartBrief on Sustainability

Setting the ExampleSponsored By
D.C. government to run on 100% wind power
The government of the District of Columbia has signed a one-year deal to get all its electricity from wind power provided by Washington Gas Energy Services. Under the deal, the district's government agencies will run on power purchased from a Virginia wind farm owned by WGES. DCist.com (Washington, D.C.) (3/6)
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Land O' Lakes links with Feed America in Pinterest promo
Land O' Lakes' "Pin a Meal, Give a Meal" promotion puts recipes up on Pinterest in partnership with Feeding America. The butter brand will donate $1 to the hunger-fighting charity for each recipe pinned or re-pinned to Pinterest board designed for the campaign. The Colle + McVoy agency is handling the campaign. MediaPost Communications/Marketing Daily (3/7)
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Green MarketingSponsored By
Survey: Marketers underestimate consumers' taste for CSR
Less than half of marketers think consumers are interested in the environment, according to a survey, but six out of 10 consumer respondents say they're looking to support green brands. Consumers are also more comfortable than marketers believe with the notion that brands can do good while also making a profit, the survey reports. Advertising Age (tiered subscription model) (3/7)
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The Responsible Leader
What's stopping you from going green?
There are four barriers that can hold back a company's CSR efforts, write Alex Perera and Samantha Putt del Pino. Problems assessing the value of CSR and its associated costs -- and integrating those valuations into financial discussions -- are among the biggest challenges. GreenBiz.com (3/7)
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Powering Tomorrow
Study: Green roofs have potential to generate electricity
Green roofs could be used to generate electricity by harnessing a byproduct of the photosynthetic process in plants, according to research by a group at Wageningen University in the Netherlands. The study found that decomposition of organic matter generated by photosynthesis releases electrons and protons, which can be harnessed by a "Plant-Microbial Fuel Cell." The concept can expand the benefits of green roofs, said Marjolein Helder, one of the researchers. EnvironmentalResearchWeb.org (U.K.) (3/7)
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Engage. Innovate. Discuss.
U.S. Navy goes global and local to conserve energy
When the U.S. Navy decided to reduce its energy costs and become more environmentally friendly, it developed the Navy Shore Geospatial Energy Program. The system uses GIS software to track energy consumption on a global scale and at individual facilities. "Geospatial capabilities are changing the way that we all do business," said Sandrine Schultz, energy program manager at Naval Facilities Engineering Command. "We turned data into decisions." SmartBrief/SmartBlog on Leadership (3/6)
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Implementing corporate environmental sustainability strategies is increasingly becoming standard practice."
-- Alex Perera and Samantha Putt del Pino, executives at WRI, writing for GreenBiz.com
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