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December 4, 2012News for marketing professionals

  Breaking News 
  • Mercedes looks to use Super Bowl to draw younger drivers
    Mercedes-Benz is trying to widen the appeal of the brand to 30- and 40-year-old drivers with its Super Bowl spot for the new, less-expensive CLA model. Kate Upton and Usher will reportedly appear in the Merkley + Partners spot. "Celebrity plays with the young audience, and we are stepping up our game. If you want to step on that stage, you'd better be prepared to go big," said Steve Cannon, president and CEO of Mercedes-Benz USA. Advertising Age (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Twinkies more likely to survive than Wonder in Hostess sell-off
    Some, if not all, of the Hostess sub-brands are likely to be purchased out of the bankruptcy liquidation to survive another day, E.J. Schultz writes. Analysts say the snack division -- which includes Twinkies, Ho Hos and Ding Dongs -- is more likely to be snapped up than the Wonder Bread brand. Hostess snacks have sold well despite almost no advertising support, whereas the bread category has been shrinking for some time as consumers choose healthier options. Advertising Age (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  • Interstate will try a direct battery-selling program
    Interstate Batteries is crafting a campaign around the insight that more than half of car batteries are sold to consumers who are stranded somewhere with a dead one. Getting around its distribution network, which tends to be shops with limited hours, the campaign touts a toll-free number stranded motorists can use as a store finder or to get a new battery installed. The brand will use all media, including mobile, to break the message, with a TV spot by Firehouse showing a motorist stuck in a parking lot that turns into a shark-infested ocean. MediaPost Communications/Marketing Daily (12/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • How America learned to love location-based marketing
    The prevailing media narrative is that location-based mobile advertising is intrusive or downright creepy, Alexandre Mars writes. But that point of view is best left in the past -- a new wave of mobile apps make location-sharing incredibly useful, giving users every reason to gladly share location data with marketers. "[Y]es, it's Big Brother time. ... My bet is that, like me, you may find that Big Brother is now a very welcome friend at Starbucks, on your commute, when you shop and at home," Mars predicts. Adweek (12/3) LinkedInFacebookTwitterEmail this Story
  • Google is in a "perfect place," WPP chief says
    Google is "almost in a perfect place" to take advantage of advertising trends and dominate the industry, WPP CEO Martin Sorrell said. The tech giant now straddles the search, video, display, social and mobile sectors, making it impossible for media buyers to avoid, Sorrell said. The holding company is placing around $2 billion worth of ads with Google this year, he added. MediaPost Communications/MediaDailyNews (12/3) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Multicultural Marketing 
  • CNN Latino will offer syndicated news, lifestyle content
    CNN in late January will introduce an eight-hour syndicated block of Spanish-language programming. CNN Latino will consist of news, documentaries, talk shows and lifestyle programs. "We are trying to appeal to bilingual Latinos in the U.S., those who feel 100% American and 100% Latino," said Cynthia Hudson-Fernández, general manager of CNN en Español and Hispanic strategy for CNN. "This is an alternative to existing networks. We feel that there is a huge opportunity for this type of programming." Los Angeles Times/Show Tracker blog (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
    LinkedInFacebookTwitterEmail this Story
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Nothing comes merely by thinking about it."
--John Wanamaker, member, Advertising Hall of Fame

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