Measuring the success of your marketing efforts | 6 tips for small business' social media success | How to manage your schedule and get more productive
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February 27, 2013
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Problem. Solved.
Finding time for family amid business success
Robb Scott struggled for years as an artist, but now he has found a successful niche creating pencil drawings of sports stars. Now Scott's struggle is finding time for anything besides work, including his family. He worries that stepping back from his business will jeopardize its success. Experts say Scott can find balance by shutting off his business cellphone in the evenings, scheduling family time like any other event and finding an agent to handle certain aspects of his business. The Globe and Mail (Toronto) (tiered subscription model) (2/27)
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Marketing
Measuring the success of your marketing efforts
After launching a marketing initiative, you may wonder how your results stack up against the competition. Jeanne Rossomme, president of RoadMap Marketing, provides information about some key metrics you can use to evaluate the effectiveness of your direct mail, online advertising, e-mail and social media campaigns. SCORE Small Business Success Blog (2/25)
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6 tips for small business' social media success
Small businesses looking to connect their sites to social networks should use images to engage customers, writes Ryan Boudreaux. "People respond to images more than any other media type, so be sure to post at least one image per business day on your social media network accounts," he advises. Creativity is key, but be sure to be consistent between social media handles so not to confuse followers, he suggests. TechRepublic/Web Designer blog (2/26)
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Management
How to manage your schedule and get more productive
You can't improve as a leader if you don't make time for what's really important, writes Les McKeown, CEO of Predictable Success. You need to re-evaluate your strategy if your schedule is overbooked or you have made more commitments than you can possibly handle, he writes. It won't be easy, but you can fix the problem by "invest[ing] the time needed to install systems and processes that will give you mastery over your calendar, commitments and communications," he advises. Inc. online (free registration) (2/25)
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How to avoid legal pitfalls with worker suspensions
Wrongful dismissals lawsuits can be costly and bad for your company's image. Avoid them with a written policy on disciplinary actions, and by treading carefully when suspending employees, writes lawyer Maryam K. Ansari. "Your policies should have something written out about how long an ordinary disciplinary suspension should last. If the suspension goes on too long, the suspension might be seen as a dismissal," Ansari writes. FindLaw/Free Enterprise blog (2/26)
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Money
How to decide whether to buy or lease a commercial space
Buying a commercial space might strain your company's budget in the short term, but real estate can be a valuable investment in the long run, Stephanie Faris writes. However, leasing a space might give your company increased flexibility and can simplify the repair process when things break, she writes. Intuit Small Business Blog (2/22)
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Other News
Tips & Tools
Tools to help your company track customer data
Businesses are collecting all sorts of data on customer behaviors and preferences, and research shows that doing so can improve business decisions. In addition, many customers want companies to use this data to send them relevant promotions. This article lists six services -- including Kaggle, Custora and Swipely -- that can help small-business owners to manage all of their data. Small Business Trends (2/26)
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Just for Fun
The oldest marathoner hangs up his shoes
Fauja Singh began running in his 80s to distract himself from the grief of losing his son. He became a marathon runner at age 89, kept on despite having his records snubbed by Guinness and ran his last official race in Hong Kong on Sunday at age 101. He's only retired from competition, however. "The day I stop running will be the day that I die," he said. ESPN.com (2/22)
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SmartQuote
Stuck leaders fail to realize that we can't keep making commitments, large and small, without at some point overloading our ability to deliver on those commitments."
-- Les McKeown, CEO of Predictable Success, writing at Inc. online's The Synergist blog
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