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- McDonald's rejects obesity study proposal
McDonald's voted down a proposal by the advocacy group Corporate Accountability International to take up a study of the chain's impact on childhood obesity. Only 6.4% of shareholders voted in favor of it. CEO Jim Skinner argued that McDonald's advertises responsibly and has voluntarily made healthy-choice menu changes. CAI has been a consistent foe singling out McDonald's, recently asking them to dump Ronald McDonald and trying to get hospitals to end contracts with the restaurant. Advertising Age (tiered subscription model)
(5/24)      
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- Sources: Marriott Hotels & Resorts is undergoing advertising review
Marriott International is said to be holding a review of its advertising for Marriott Hotels & Resorts, according to unnamed sources who spoke to AdWeek. The brand has been working since 2003 with current agency Mcgarrybowen, and annual media spending is put at around $15 million. Joanne Davis Consulting is managing the review. Adweek
(5/24)
- Wieden scores Grand Effie for "Imported from Detroit" campaign
Wieden+Kennedy took home the Grand Effie for its "Imported from Detroit" campaign for Chrysler from a group of 10 finalists for the honor at the 44th annual Effie Awards. Other finalists included BBDO's "Convincing youth not to text" for AT&T and Ogilvy/MEC's "The life improvement store" for IKEA. W+K ultimately won out because, according to judges, the campaign "sold the product, the category and the city." Adweek
(5/23)
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- Pom quotes FTC judge in ads tweaking court ruling
Pom is fighting back after losing a deceptive-ad suit brought by the Federal Trade Commission regarding health claims for pomegranate juice. It has launched Web banner ads that quote the judge from the FTC ruling saying that the juice is a "natural fruit product with health-promoting characteristics" and uses the headline "Heart Therapy," though the issue of the juice's effect on heart disease, prostate cancer and erectile dysfunction was rejected by the commission. The ads direct viewers to PomTruth.com. Advertising Age (tiered subscription model)
(5/24)
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- Net-connected TV devices enjoy growth in ad support
Ad impressions via net-connected TV devices such as Roku and Xbox 360 are five times higher this month than in the same period in 2011, according to Videology. The company says there are also five times as many advertisers and 15 times more ad campaigns, though the number of device-owning households rose only from 30% in 2011 to 38% this year, per Leichtman Research. MediaPost Communications/MediaDailyNews
(5/24)
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- Amusements and politics lead out-of-home to 4.5% Q1 gain
Out-of-home advertising rose to $1.4 billion in the first quarter of 2012, a 4.5% gain, according to the Outdoor Advertising Association of America. By dollar volume, "miscellaneous services and amusements" showed the largest increase, followed by "government, politics and organizations." Spurred by digital out-of-home displays and robust cinema advertising, out-of-home has been in a growth mode since the recession downturn, posting eight straight quarterly gains. MediaPost Communications/Marketing Daily
(5/24)
| Technology | | |
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- Facebook's Camera app for iPhone does not support ads
Facebook's newly released Camera application for iPhone will not include a space for ad units, according to a company rep, although the person could not speak to "future plans." Facebook's mobile app launches just weeks after acquiring the similar Instagram for $1 billion. ClickZ
(5/24)
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Guide to E-Mail Marketing
In less than a decade, e-mail has exploded as the "killer app" of the Internet, transforming the way people communicate and the way businesses operate. The 4A's publication "Guide to E-Mail Marketing" offers a current review of e-mail as a marketing and communications channel to help capitalize on this dynamic and changing media platform. It also explores the various strategies and tactics of how e-mail could be used within a brand's overall communications plan. Visit the 4A's Bookstore to purchase a copy of this insightful publication.
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Making the Most of Your Career: Jump In, Stand Out, Move Up
In the power-packed 4A's Webinar "Making the Most of Your Career," July 12, advertising and workplace expert Brad Karsh will share the insider secrets for navigating your career successfully. Participants will learn how to create a specific plan of attack that they can implement now to yield career success in the future. By examining the unlikely career paths of modern-day CEOs like Maurice Lévy of Publicis and Irene Rosenfeld of Kraft, participants will be exposed to real examples of how these business icons leveraged their time, talent, and network to stand out and move to the top. Special pricing options are available for single registrants, conference rooms, and full-agency access. Visit the 4A's Web site to learn more and to register today.
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SmartBrief will not publish Monday
In observance of Memorial Day in the U.S., SmartBrief will not be published Monday. Publication will resume Tuesday.
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