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September 28, 2012News for the confectionery industry

  Market Trends 
  • High school football gets a boost from Hi-Chew
    High school football teams are the recipients of $50,000 worth of Hi-Chew fruit chews from Morinaga America in the second year of a program supporting sports teams. The teams receive 400 sticks of the candy to sell at concession stands, in exchange for placing a Hi-Chew banner on their home fields. (9/28) LinkedInFacebookTwitterEmail this Story
  • Euromonitor offers chocolate strategy
    Euromonitor analyst Francisco Redruello said chocolate-makers must focus on improving distribution of mid-priced chocolate in developing nations, while investing in premium offerings in developed nations. "Quality is paramount across the developed chocolate markets," he said. (France) (9/27) LinkedInFacebookTwitterEmail this Story
  • Yoplait lifts lid on Facebook strategy
    Teresa Coryell House, digital strategist for Yoplait, explained that the brand was able to increase Facebook "likes" by shifting from a strategy of talking at fans to one that is relevant and engaging. Sara Fryar, the social engagement manager, said her role is to “share the kinds of things I would share with my friends.” MediaPost Communications/Marketing Daily (9/26) LinkedInFacebookTwitterEmail this Story
  • Forum highlights brand innovation
    Executives with Kraft Foods, Starbucks, Procter & Gamble and other companies talked about creating growth through innovation at the annual Growth & Innovation Forum. "The principles seem obvious, but passion, commitment, focus and collaboration are what I believe we, as leaders, can facilitate and what our teams and organization needs for us to deliver true breakthrough innovations," said Steve Chandler, vice president of research and development for product and process technology at Starbucks. Consumer Goods Technology News (9/26) LinkedInFacebookTwitterEmail this Story
  Association News 
  • NCA Journal Live launched
    Stay up-to-date on the latest from NCA and the confectionery industry with NCA Journal Live, featuring regular news stories and videos. Contact Susan Whiteside. LinkedInFacebookTwitterEmail this Story
  • The Story of Chocolate: Like us on Facebook
    Stay up-to-date on chocolate news and connect with other chocolate lovers by "liking" the Story of Chocolate Facebook page. The page coincides with The Story of Chocolate website, and is meant to share facts, recipes, news and fun stories about chocolate. Contact Susan Smith. LinkedInFacebookTwitterEmail this Story
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  Science & Technology 
  • Study points to new blood sugar solutions
    Researchers say they have discovered a process that would regulate the conversion of starch to glucose in people who have diabetes or are obesity-prone. "Selectively inhibiting the enzymes offers the possibility of regulating and directing the release of glucose," said the lead researcher, Dr. Mario Pinto of Purdue University. FoodNavigator (9/28) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  • Toblerone seeks Europe pitches
    Kraft brand Toblerone is inviting agencies to pitch for its pan-European ad business. The most recent television ad for the brand was done by Ogilvy & Mather, which in March 2011 launched a campaign showing a woman finding new ways to break up and eat the bar, which has distinctive triangular segments. M&M Global (9/27) LinkedInFacebookTwitterEmail this Story
In the cellars of the night, when the mind starts moving around old trunks of bad times, the pain of this and the shame of that, the memory of a small boldness is a hand to hold."
--John Leonard,
American critic

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