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| Today's Buzz |  |
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- Chinese surfers flock to state-approved social networks
China's 420 million Web users don't have access to Facebook and Twitter -- so instead they use homegrown versions that come with Beijing's seal of approval. A Facebook clone called Kaixin001 -- which means "happy network" -- has attracted 90 million users, while a Twitter-like service called Weibo has bagged 40 million. The services are so popular that the country's ruling Communist Party has begun offering social-media training to officials. The Times of India/Press Trust of India
(11/1)      
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with Oneupweb's most popular white paper, Revolutionizing Website Design: The New Rules of Usability.
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| |
- AT&T uses Twitter to monitor call quality
AT&T is using Twitter to keep tabs on the number of dropped calls experienced by its users. In-house monitoring software designed by the company's engineers monitors Twitter for complaints about AT&T's service, and records the tweets' time and approximate location of origin. "It tells us what matters to people and what affects how people feel about our network," says AT&T Labs director Jennifer Yates. MIT Technology Review
(11/2010)
- Facebook alumni are behind wave of social-media startups
Many engineers and entrepreneurs who created Facebook are moving on to new projects -- including starting intriguing social-media companies of their own. Among the Facebook alumni now making waves: co-founder Dustin Moskovitz, who is working on collaborative business tool Asana; co-founder Chris Hughes, who is working on Jumo, a social platform for "people who want to change the world"; and former Chief Technology Officer Adam D'Angelo, who co-founded social Q-and-A site Quora. The New York Times (tiered subscription model)
(11/2)
- Foursquare lets companies stage coups against fake mayors
Foursquare-friendly brands will get a little more control over who qualifies as their mayor, the location network announced Tuesday. Acknowledging that GPS verification isn't perfect, the site is to allow companies to oust mayors they suspect of having come by their title without showing up in person. "If a mayor is flagged by a business owner, they'll be removed from office immediately and the next user in line will take over as Mayor," the company said in a statement. Mashable
(11/2)
- 10 scientifically proven ways to spice up your social-media marketing
Social-media marketing may seem more like an art than a science, but that doesn't mean you can't use scientific methods to improve your performance. Among Dan Zarrella's favorite scientifically tested strategies: Tweet less often to get more retweets; treat every campaign like an experiment; and harness selective-attention effects to reach your top influencers. HubSpot.com
(11/2)
- How to make social-media team up with your other marketing campaigns
Social media are delicious, but that's no reason to throw away all the successful campaigns you've already cooked up, writes Jay Baer. Instead of starting from scratch, use social media as a complement to ongoing marketing efforts by finding ways to tap into existing resources, such as customer e-mail databases. Baer looks at Runza Restaurants as a case study in how to integrate social media into another marketing campaign. Convince & Convert
(11/3)
- What a politician can teach you about social-media marketing
Social-media marketing may not be able to reliably deliver election victories quite yet. But the way politicians used social platforms such as Facebook this cycle holds powerful lessons for corporate marketers about the power of engaging die-hard fans -- and using social storytelling to win over skeptics, says Jake Ward of the David All Group. "It's like that old joke: Why are you preaching to the choir? Because that's how you get them to sing," he says. SmartBrief/SmartBlog on Social Media
(11/3)
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Who handles your company's social-media efforts?
|
We keep it in-house |
79.19%
|
|
We use a combination of two or more of the above |
10.41%
|
|
We use a social-media/interactive agency |
3.62%
|
|
We use a social-media consultant |
2.71%
|
|
We use a traditional advertising agency |
2.26%
|
|
We use a PR firm |
1.81%
|
|
We use a marketing firm |
0.00%
|
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Is social media better executed in-house? There isn't one right way to organize your company's social-media marketing management, writes Mirna Bard. But which way is right for you? Check out more of Bard's analysis and add your own thoughts over at SmartBlog on Social Media.
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Did you conduct any kind of market research -- surveying your customers, focus groups, monitoring online conversations, etc. -- before jumping on the social-media bandwagon?
 | Yes |
| No |
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 | Scroll down to browse new social media job opportunities.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries. |
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 Director of Engineering | Buddy Media | New York, NY |
| Account Manager | Buddy Media | New York, NY |
| Sales Executive | Buddy Media | New York, NY |
| Accounts Receivable/ Accounts Payable Bookkeeper | Buddy Media | New York, NY |
| Controller | Buddy Media | New York, NY |
| Production Designer | Buddy Media | New York, NY |
| Experience Design Lead | Buddy Media | New York, NY |
| Assistant/Associate Professor-Social Media | Syracuse University-S.I. Newhouse School of Public Communications | Syracuse, NY |
| Account Executive, Consumer Health & Wellness | Ketchum | Washington, DC |
| Director, Mobile Ad Sales | myYearbook.com | New York, NY |
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 | You can yell over the top of the social-media clutter, but only for so long."
--Dan Zarrella, social-media analyst, writing at HubSpot.com
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Recent SmartBrief on Social Media Issues:
- Tuesday, November 02, 2010
- Monday, November 01, 2010
- Friday, October 29, 2010
- Thursday, October 28, 2010
- Wednesday, October 27, 2010
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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