| January 25, 2013 | News for the cable and broadband industry |
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- TNT rolls out second "Dramatic Surprise" for Holland debut
TNT for its launch in Holland has created a follow-up to its promotional YouTube clip "A Dramatic Surprise on a Quiet Square," which is the second most-shared ad in history. The sequel, dubbed "A Dramatic Surprise on an Ice-Cold Day," depicts a similarly chaotic scene featuring police, prisoners and an Elvis impersonator. Adweek/AdFreak blog
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- GE will sponsor "30 Rock" tribute ads despite being a comic foil
General Electric is going to salute the NBC show "30 Rock" with a tribute montage, despite the show's having frequently poked fun at its previous owner. The campaign is part of an initiative by GE to create spots that reference trending ideas and have more relevance. In past seasons, Verizon Wireless, Kraft and Snapple bought into "30 Rock" with product placement deals in which the brands were ribbed within the show. Advertising Age (tiered subscription model)
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- Google submits mysterious plan for wireless experiment
Coming after its launch of a neighborhood wireless network in New York, Google is now seeking approval for an experimental network for a two-mile radius encompassing its headquarters in Mountain View, Calif. Speculation around the move centers on the possibility that Google wants to develop super-fast wireless connections elsewhere, although the frequencies it's requesting aren't compatible with most devices sold in the U.S. "Those frequencies ... could be important in the future because mobile operators in China, Brazil and Japan already are building wireless networks using them," write Amir Efrati and Anton Troianovski of The Wall Street Journal. The Wall Street Journal/Digits blog
(1/23), The Atlantic Wire
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| Association News | | |
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CTAM Wired: 2013 CES Essentials Tour wrap-up
Wednesday's CTAM Wired is now available to members on CTAM's Ideas Network. Find out about the new technology and latest trends from CES with moderator Leslie Ellis, senior technology adviser at CTAM, and guest speakers Barkley Kern, vice president of digital media at C-SPAN, David Pugliese, senior vice president of product marketing at Cox Communications, Peter Ruben, executive vice president of affiliate relations at HSN, and Jud Stewart, vice president of marketing and programming at Armstrong.
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- ESPN reporter Rachel Nichols jumps to CNN
Veteran ESPN correspondent Rachel Nichols is joining CNN and Turner Sports, and she will cover the NBA and baseball for TNT/TBS and other events for CNN.
Nichols, who is new CNN chief Jeff Zucker's first official recruit, also will host a weekend sports show on CNN that's likely to launch before the end of 2013. Adweek
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