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January 25, 2013News for the cable and broadband industry

  Business News 
  • Other News
5 Digital Experience Trends that are Revolutionizing Marketing
The rapid introduction of new technology is transforming the way marketers connect with their audiences. But what are the top trends, which ones are right for your industry, and how can you use them to achieve your business objectives before your competitors do? Download the white paper
  Programming News 
  • Other News
Online M.S. in Cybersecurity or Electrical & Computer Engineering
An NSA and DHS National Center of Academic Excellence, the University of Delaware online M.S. in Cybersecurity shows you how to build secure software, networks and systems from the ground up. The M.S. in Electrical & Computer Engineering provides you with the critical insight to secure, protect and implement the systems you create. Read more.
  Eye on Video 
Broadcast Better Customer Retention
Customer retention is a struggle for Media Services and Communications providers - we know because we asked. In our latest State of Risk study, industry executives tell us how they're managing customer churn and we explore how they can reach more rewarding outcomes. Download the whitepaper here.
  Marketing Trends 
  • TNT rolls out second "Dramatic Surprise" for Holland debut
    TNT for its launch in Holland has created a follow-up to its promotional YouTube clip "A Dramatic Surprise on a Quiet Square," which is the second most-shared ad in history. The sequel, dubbed "A Dramatic Surprise on an Ice-Cold Day," depicts a similarly chaotic scene featuring police, prisoners and an Elvis impersonator. Adweek/AdFreak blog (1/24) LinkedInFacebookTwitterEmail this Story
  • GE will sponsor "30 Rock" tribute ads despite being a comic foil
    General Electric is going to salute the NBC show "30 Rock" with a tribute montage, despite the show's having frequently poked fun at its previous owner. The campaign is part of an initiative by GE to create spots that reference trending ideas and have more relevance. In past seasons, Verizon Wireless, Kraft and Snapple bought into "30 Rock" with product placement deals in which the brands were ribbed within the show. Advertising Age (tiered subscription model) (1/24) LinkedInFacebookTwitterEmail this Story
The Importance of Email Marketing & Mobile Apps
With over 70% of emails now opened on mobile devices, it's paramount that marketers optimize for this shift in behavior. Data shows that businesses could be losing $250K in revenue for every 10M emails sent without mobile optimization. Download the guide
  Advanced Products 
  Competitive Watch 
  • Google submits mysterious plan for wireless experiment
    Coming after its launch of a neighborhood wireless network in New York, Google is now seeking approval for an experimental network for a two-mile radius encompassing its headquarters in Mountain View, Calif. Speculation around the move centers on the possibility that Google wants to develop super-fast wireless connections elsewhere, although the frequencies it's requesting aren't compatible with most devices sold in the U.S. "Those frequencies ... could be important in the future because mobile operators in China, Brazil and Japan already are building wireless networks using them," write Amir Efrati and Anton Troianovski of The Wall Street Journal. The Wall Street Journal/Digits blog (1/23), The Atlantic Wire (1/23) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CTAM Wired: 2013 CES Essentials Tour wrap-up
    Wednesday's CTAM Wired is now available to members on CTAM's Ideas Network. Find out about the new technology and latest trends from CES with moderator Leslie Ellis, senior technology adviser at CTAM, and guest speakers ​Barkley Kern, vice president of digital media at C-SPAN, David Pugliese, senior vice president of product marketing at Cox Communications​,​ Peter Ruben, executive vice president of affiliate relations at HSN, and Jud Stewart, vice president of marketing and programming at Armstrong. LinkedInFacebookTwitterEmail this Story

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  People & Personalities 
  • ESPN reporter Rachel Nichols jumps to CNN
    Veteran ESPN correspondent Rachel Nichols is joining CNN and Turner Sports, and she will cover the NBA and baseball for TNT/TBS and other events for CNN. Nichols, who is new CNN chief Jeff Zucker's first official recruit, also will host a weekend sports show on CNN that's likely to launch before the end of 2013. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Sales & Customer Service ManagerCCI SystemsIron Mountain, MI
Senior Director of HFC Access Engineering and OperationsCox CommunicationsAtlanta, GA
Supervisor, Network MaintenanceComcastFresno, CA
AT&T Wire TechnicianAT&TJackson, MS
HBO Sales Development ExecutiveHBOHouston, TX
Click here to view more job listings.

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