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January 25, 2013News for the cable and broadband industry

  Business News 
 
  • Other News
The Need for Diameter Signaling Management in LTE
As LTE networks roll out worldwide, discussions are going on about the need to manage signaling—in particular, Diameter signaling. Some controversy exists over the methods to manage and control Diameter signaling in the most effective way. This article describes the reasons that support deploying Diameter signaling management solutions in an LTE network. Click here to learn more.

  Programming News 
 
  • Other News
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Eye on Video 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketing Trends 
 
  • TNT rolls out second "Dramatic Surprise" for Holland debut
    TNT for its launch in Holland has created a follow-up to its promotional YouTube clip "A Dramatic Surprise on a Quiet Square," which is the second most-shared ad in history. The sequel, dubbed "A Dramatic Surprise on an Ice-Cold Day," depicts a similarly chaotic scene featuring police, prisoners and an Elvis impersonator. Adweek/AdFreak blog (1/24) LinkedInFacebookTwitterEmail this Story
  • GE will sponsor "30 Rock" tribute ads despite being a comic foil
    General Electric is going to salute the NBC show "30 Rock" with a tribute montage, despite the show's having frequently poked fun at its previous owner. The campaign is part of an initiative by GE to create spots that reference trending ideas and have more relevance. In past seasons, Verizon Wireless, Kraft and Snapple bought into "30 Rock" with product placement deals in which the brands were ribbed within the show. Advertising Age (tiered subscription model) (1/24) LinkedInFacebookTwitterEmail this Story
How to Boost Network Performance and Customer Satisfaction
For communications service providers, good network performance is one of the best ways to keep customers happy. This paper reveals how predictive analytics gives service providers real-time visibility into their networks - which leads to boosted revenue potential, satisfied customers, better targeted marketing and top-notch service assurance.

  Advanced Products 
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  Competitive Watch 
  • Google submits mysterious plan for wireless experiment
    Coming after its launch of a neighborhood wireless network in New York, Google is now seeking approval for an experimental network for a two-mile radius encompassing its headquarters in Mountain View, Calif. Speculation around the move centers on the possibility that Google wants to develop super-fast wireless connections elsewhere, although the frequencies it's requesting aren't compatible with most devices sold in the U.S. "Those frequencies ... could be important in the future because mobile operators in China, Brazil and Japan already are building wireless networks using them," write Amir Efrati and Anton Troianovski of The Wall Street Journal. The Wall Street Journal/Digits blog (1/23), The Atlantic Wire (1/23) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CTAM Wired: 2013 CES Essentials Tour wrap-up
      
    Wednesday's CTAM Wired is now available to members on CTAM's Ideas Network. Find out about the new technology and latest trends from CES with moderator Leslie Ellis, senior technology adviser at CTAM, and guest speakers ​Barkley Kern, vice president of digital media at C-SPAN, David Pugliese, senior vice president of product marketing at Cox Communications​,​ Peter Ruben, executive vice president of affiliate relations at HSN, and Jud Stewart, vice president of marketing and programming at Armstrong. LinkedInFacebookTwitterEmail this Story

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  People & Personalities 
  • ESPN reporter Rachel Nichols jumps to CNN
    Veteran ESPN correspondent Rachel Nichols is joining CNN and Turner Sports, and she will cover the NBA and baseball for TNT/TBS and other events for CNN. Nichols, who is new CNN chief Jeff Zucker's first official recruit, also will host a weekend sports show on CNN that's likely to launch before the end of 2013. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Sales & Customer Service ManagerCCI SystemsIron Mountain, MI
Senior Director of HFC Access Engineering and OperationsCox CommunicationsAtlanta, GA
Supervisor, Network MaintenanceComcastFresno, CA
AT&T Wire TechnicianAT&TJackson, MS
HBO Sales Development ExecutiveHBOHouston, TX
Click here to view more job listings.

  SmartQuote from NBCUniversal On Demand
I can't become king if someone else already sits on the throne."
--Nikolai Luzhin (Viggo Mortensen), "Eastern Promises"
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This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com.

 
 
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