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December 11, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Booking.com extends app line to Kindle Fire
    Amazon's Kindle Fire tablet can now be used to book and manage hotel reservations with a free application from Priceline's Booking.com, complementing the site's existing iOS and Android apps. The app "enables our customers to easily make and access their hotel and accommodation bookings anywhere, anytime via their Kindle Fire devices, and offers the full functionality and features of other Booking.com mobile apps, including cross-platform synchronization via the user's Booking.com account," said Anoeska van Leeuwen, director of communications at Booking.com. MobileCommerceDaily.com (12/11) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Nike will mentor developers in new "Accelerator" program
    Nike is launching Nike+ Accelerator to encourage health- and fitness-related application development. The company is working with TechStars to ensure the quality of the apps related to its products, which include a Nike+ FuelBand watch and a sensor in shoes that connects to iPods. Ten developer groups will be selected for an accelerated program, which includes guidance from Nike executives as well as third-party mentors such as Foursquare co-founder Naveen Selvadurai. CNET/Tech Culture blog (12/10) LinkedInFacebookTwitterEmail this Story
  • Facebook rates marketing partners in new developer center
    Facebook has launched a Preferred Marketing Developer Center as an online resource for brands that want to dive into social media marketing without risking practices Facebook discourages. Facebook has approved more than 260 vendors, arranged in a hierarchy with some vendors preferred (such as Adobe, Glow and SocialCode), and others listed as yet-unworthy of sporting a PMD approval badge (Acquisio, Havas Digital and ReachLocal). VentureBeat (12/10) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Why iOS 6 is a big deal for mobile marketers
    Apple's latest mobile operating system, iOS 6, introduces the Advertising Identifier, a cookie-like tag that offers device-specific tracking, while still allowing consumers the ability to opt out. That's a big deal for marketers and puts pressure on Google to come up with a similar solution for Android-based devices, writes Scott Swanson. "Behavioral targeting in mobile (without using personally identifiable information) had been a pipe dream, but now it's a very immediate and promising reality," he writes. MediaPost Communications/Mobile Marketing Daily (12/10) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Rolls-Royce configurator includes 44,000 colors
    Users of Rolls-Royce's new application can create their own Phantom Series II models, permitting potential buyers to visualize features never before available, including a choice of 44,000 colors. The Series II has undergone its first refresh since 2003. "Potential customers can interact in a variety of ways, such as with simulators, photos and augmented reality," Appitalism Content Director Isabella Lin says. Luxury Daily (12/11) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Singly opens beta of its app-fabric integration platform
    Singly is moving from the private beta-testing phase to open beta, Sarah Perez writes. The platform helps manage and speed the integration of third-party code into mobile and Web applications. Singly's "app fabric" integration "offers to speed up the process of manually having to write code to authenticate users via third-party services, pull in their friends list and other data ... from various social networks and other services, and then allow those users to share to social networks, as well," Perez writes. TechCrunch (12/10) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Today)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a growth opportunity for publishers and advertisers, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation, visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer


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