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February 12, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Dating apps use Facebook to spur connections
    Want a date for Valentine's Day? The Tinder application uses Facebook photos and connects only the people who have expressed a mutual but anonymous interest in dating. The Let's Date app also scans Facebook but concentrates on interests and hobbies in addition to photos. "Our goal was to create an app that replicated the real world experience of going to a party or bar full of potentially eligible people," Let's Date developer Sean Suhl says. Reuters (2/11) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • ModCloth designs iPad app for seamless transition between devices
    ModCloth's iPad application was designed to fluidly transition fashion shoppers across other platforms. "We know that our girl might be tapping in to ModCloth on different devices during the day to do different things. It's not just a touch-and-go relationship, we have her keep it seamless across the devices," ModCloth Associate Product Manager Fontaine Foxworth says. The online retailer uses customized push notifications to encourage continued traffic. (2/12) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Avoid these 9 pitfalls before submitting to the App Store
    Avoid the word "beta" if you want Apple's approval to be featured in its App Store, writes Xamarin's Nat Friedman, who lists eight other "surprising" reasons for App Store rejection in this article. Keep load times under 15 seconds, don't mention a competing platform, and use the correct trademarks and logos. Be sure that localization programs aren't mixing up cultures and be aware that "iOS 6 users must give permission for apps to access the address book, photo gallery, location, calendar, reminders, Bluetooth, Twitter and Facebook accounts" or the app will be automatically rejected, Friedman writes. VentureBeat (2/8) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Shopping apps with in-store locators get 5 times the interaction
    Brands such as Wal-Mart, Target and Home Depot that use shopping applications with in-store features such as dynamic store maps and product locators reap five times more interaction than apps without the features, according to a Point Inside study. "Mobile is about taking the 'digital' part of retailing into the store, where more than 90% of retail happens," Point Inside CEO Josh Marti says. Shopping apps with in-store features also glean more customer insight for future engagement or in-store targeting, the report said. (2/12) LinkedInFacebookTwitterEmail this Story
  • Consumers are becoming more comfortable with mobile banking
    American consumers -- especially younger Americans -- are embracing mobile banking in the U.S., and smartphone users are increasingly counting it as a priority, Robin Sidel writes. Their "readiness to manage their personal finances and banking via a mobile device has caught the industry off guard," said Robert Hedges of AlixPartners, a consulting firm. Banks are racing to introduce apps with a variety of features, including balance checks, transfers, deposits and bill paying. The Wall Street Journal (2/11) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Lemon Labs makes its "appFigures" available on the go
    Lemon Labs' Check for appFigures iOS application helps developers track app downloads and other stats from their mobile devices. "We ourselves use appFigures, and got tired of looking at the full site via iPhone when tracking downloads of the apps. ... We just built a tool for ourselves and put a small price tag on it," Lemon Labs' Tomas Dirvonskas said. TechCrunch (2/11) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Today's Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • New Member Spotlight: WildTangent Media -- Complete digital media solutions, mobilized
    WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through "value exchange," where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting consumer impression. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. Find more details on WildTangent Media and MMA membership. LinkedInFacebookTwitterEmail this Story
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We spend our time searching for security and hate it when we get it."
--John Steinbeck,
American author

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