Taco Bell beats its record for buzz with new taco launch | Fandango to offer weekly chart of most buzz-worthy films | Yappem debuts social network for brand fans with Big Mac promotion
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March 11, 2013
Word of Mouth Marketing SmartBrief
Word of Mouth and social media marketing news

Everybody's Talking About ...
Taco Bell beats its record for buzz with new taco launch
Last week's launch of Taco Bell's Cool Ranch Doritos Locos Tacos was the most shared and discussed of any in Taco Bell history, according to company figures. Taco Bell began in January with a social media campaign to build buzz for the launch with sneak preview events announced on Facebook and Twitter and "epic deliveries" to select fans who talked about the launch. Taco Bell is also asking fans to share pictures of themselves trying the tacos for the first time, in exchange for a chance to have their image featured on a billboard in New York City's Times Square. ClickZ (3/8)
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WOMM at Work
Fandango to offer weekly chart of most buzz-worthy films
Fandango unveiled last week a tool that gauges buzz around movies using data from social media and Web traffic to produce a list of the films generating the most excitement from fans. The tool, called Fanticipation, is aimed at helping fans decide what to see based on social recommendations. The weekly chart will appear on the Fandango website and in Fandango's online movie review show "Weekend Ticket." Marketing Pilgrim (3/8)
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Yappem debuts social network for brand fans with Big Mac promotion
McDonald's has partnered with startup Yappem to promote the Big Mac through Yappem's recently launched social network, which is built around rewarding consumers for talking about their brand experiences with others. Yappem employees handed out coupons for Big Macs at the South by Southwest interactive festival with a message encouraging users to post their thoughts about the sandwich in exchange for Yappem coins, which are redeemable for gift certificates. Mashable (3/10)
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Building Blocks of Buzz
Platform aims to increase employees' social chatter
Marketing specialist Dynamic Signal launched a product to facilitate brand chatter among a company's employees. The VoiceStorm platform simplifies sharing company content through a dashboard interface and allows managers to see who is doing the most sharing. TechCrunch (3/8)
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How to use questions to get fans talking
One easy, but frequently overlooked, way to increase a company's social media engagement is to ask and respond to questions from fans through Facebook and Twitter, writes Beans Velocci. Answering questions in a timely manner shows a personalized approach, while asking questions can yield insight into how to improve a product or simply invite fans to discuss their experiences with a brand. B2C Marketing Insider (3/9)
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Using Instagram to promote your small business
Photo-sharing platform Instagram can be a powerful tool for marketing your company, writes A.J. Kumar of Single Grain. Get started by figuring out what kinds of images your customers would want to see. Make sure you take photos that are high quality. Consider using Instagram's geolocation feature or running contests to engage your followers, he recommends. Entrepreneur online (3/6)
Words from WOMMA
Community supervising?
"The conducting or supervising of something" is how Merriam-Webster defines management. Few of us would feel comfortable calling our efforts to meaningfully engage consumers across our owned channels as "supervision." The instincts, judgment, and business sense that define successful communities and consumer relationships has greatly evolved and perhaps it's time for the community manager name to as well. Read more at All Things WOMM.
WOMM-U registration is now open
Summer classes are now open for registration. We are taking all our WOMM enthusiasts back to school as we gather our next class of WOMM-U graduates this May in Chicago at the Radisson Blue Aqua Hotel. Today's most forward thinking companies and brands understand the integral benefits of an effective word of mouth marketing program. WOMM-U can help provide you with that understanding along with unique insights guaranteed to propel you to the top of the class. Read more at WOMM-U.
The greatest way to live with honor in this world is to be what we pretend to be."
-- Socrates,
Greek philosopher
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