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February 8, 2013
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Latest news on mobile apps

  Industry Highlights 
  • JackThreads sees "mind-boggling" mobile success
    Thrillist's JackThreads is being discovered on mobile by men who have never visited the website, to the amazement of CEO Ben Lerer. JackThreads' iOS and Android applications have been downloaded a combined 600,000 times, but Lerer says download rates aren't nearly as important as engagement. "When we think about installs, we only think about people who convert and become members or who buy something through the app," he says. "Mobile is ... mind-boggling. There are days now where, literally, over a thousand orders will be placed just on an iPhone." TechCrunch (2/7) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Opera: Android leads in mobile ad impressions, Apple in revenue
    Android devices delivered the most ad impressions for in the fourth quarter, according to Opera's State of Mobile Advertising report. But "when it comes to monetization, iOS continues to outperform other device platforms. It leads the group with the highest average eCPM and provides the greatest percentage of publisher revenue," the report said. Apple's iPad overperformed in that regard, generating 10.5% of all revenue despite handling only 6% of traffic. (2/7) LinkedInFacebookTwitterEmail this Story
  • Toy-app combinations try to invent a new way to play
    Nine out of 10 toy-industry efforts at combining real-world toys with applications were unsuccessful in 2012, says Jim Silver, editor in chief of "Kids looked at these plastic toys used to run digital games and said, 'Why bother when I can just use my thumbs?' " Silver says. Jakks Pacific recently unveiled an enhanced-reality app that, through a device's camera and display, made Disney characters appear to be interacting with toys. But industry observers are split on whether it will be successful, and they are concerned that tacking technology onto old ideas shows desperation. The Wall Street Journal/Dow Jones Newswires (2/7) LinkedInFacebookTwitterEmail this Story
  • Nanigans says it can boost performance of Facebook install ads, TinyCo and Wooga are among the brands that are using Nanigans' new mobile platform for mobile-app install ads on Facebook. CEO Ric Calvillo says that the platform is "the first Facebook mobile advertising solution that optimizes for true lifetime return on ad spend." The company said one mobile gaming company had a 91.9% return on investment over an entire app-install campaign on Facebook. (2/7) LinkedInFacebookTwitterEmail this Story
  • EA's mobile division will help Samsung offer more games
    To help Samsung Electronics attract more independent developers to create games for its mobile devices, the mobile division of Electronic Arts, Chillingo, will give developers all revenue from any new game in the Samsung app store for six months, this blog post notes. The program kicks off on March 4. Electronista (2/6) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • T-Mobile vows to sell Z10 before other U.S. carriers
    T-Mobile USA issued an upbeat assessment on Thursday about its testing for BlackBerry's new Z10 smartphone and said it hopes to become the first U.S. carrier to offer the handset by mid-March. "The device is more stable than we anticipated. If we are able to speed up the launch date, we will do that," said T-Mobile's Frank Sickinger. Also, BlackBerry said it will not launch BlackBerry 10-based smartphones in Japan, given the company does not view the country as a major market for its products. BlackBerry also named two new board members -- Richard Lynch, a former Verizon Wireless executive, and Bert Nordberg, who used to run Sony Ericsson. Bloomberg (2/7) , CNET (2/7) , Reuters (2/7) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Swarovski uses augmented reality in mobile-centered campaign
    Swarovski is promoting its "Tropical Paradise" spring/summer line with a cross-platform campaign that includes augmented reality. Consumers can learn more about in-store displays marked "AR" by using a shopping application. "Offering an augmented reality experience at our boutique windows is an experience-based incentive for consumers to interact with Swarovski at the point of sale," says Yelena Leshchinsky, head of communication and social media. Luxury Daily (2/7) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Green Throttle promotes Atlas controller with plug-ins
    Green Throttle Games is promoting the use of its Atlas controller for game-development platforms such as Marmalade, Corona SDK and Unity by launching plug-ins, writes Jeffrey Grubb. "[D]evelopers have the ability to break through the clutter with the spotlight of the Arena app and the improved app discovery. New, innovative games can be built from the ground up to fully enable multiple controllers and the 10-foot experience," said Stacey Hirata, head of developer relations. VentureBeat (2/7) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Bill would prevent employers from social net password prying
    The Social Networking Online Protection Act has been reintroduced in Congress. The bipartisan bill would restrict employers and schools from asking employees, applicants or students for their personal passwords to social networks such as Facebook. "The lack of clarity in [current] law puts individuals in a position where they either have to give up vital, private information, or risk losing their job, potential job, or enrollment in school and involvement in the school's sports programs," says one of the bill's sponsors, Rep. Eliot Engel, D-N.Y. The Hill/Hillicon Valley blog (2/7) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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If you want to make enemies, try to change something."
--Woodrow Wilson,
28th U.S. president

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