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August 6, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Another study finds Americans trust small businesses
    Americans are more likely to place their trust in small businesses than in the government, according to a study commissioned by the Public Affairs Council. Nearly 9 in 10 respondents reported having a positive view of small businesses; less than half had a favorable opinion of the federal government. Many respondents were also skeptical of large businesses. Fox Business Small Business Center (8/1) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • What not to do with customers
    When engaging customers, don't drive them away by badmouthing competitors, giving a full-on sales pitch or leaving customers after the deal is made, according to this article. Do not be tempted to give in to last-minute demands either -- it would make the customer think they didn't get the best offer in the first place. In the case of hostile stakeholders, always maintain professionalism; speak with them, find out the reason behind their hostility and try to work things out peacefully. Inc. online/Sales Source blog (8/3) LinkedInFacebookTwitterEmail this Story
  • The e-mail signature block is valuable ad real estate
    Don't overlook the valuable marketing real estate in the e-mail signature block, writes Lee Polevoi. Add to the usual company information -- which should include the website and blog address -- social media links, special offers and newsletter opt-ins. Don't let Apple co-opt your space with a "Sent from my iPad" ad. Change that line to something that promotes your business, while avoiding overindulgence and HTML formatting that won't make it through to every inbox. Intuit Small Business Blog (8/2) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • How to spend less on recruiting
    One way to save money on recruitment is to focus on retaining the talented employees you already have, David Bakke writes. "Spend time with your employees and address their concerns before they reach the point where they want to leave," he recommends. Also, use social media to find new hires and encourage your current employees to refer other candidates. (8/1) LinkedInFacebookTwitterEmail this Story
  • Comments and questions that don't belong in an evaluation
    An employee might have a problematic personality, but you should focus on his or her behavior when delivering performance evaluations, Jeff Haden writes. "Talk about how those personality traits manifest themselves," he advises. Also, back up your comments with evidence and don't ask employees to evaluate their own performance. Inc. online/Owners' Manual blog (8/3) LinkedInFacebookTwitterEmail this Story
  • What to do when an employee says "I'm outta here"
    You might dread hearing that your best employees are ready to move on, but you should let them know it's OK to pursue new opportunities, Vanessa Merit Nornberg writes. "[B]eing open about the fact that employees may eventually choose a different career path conveys that you are realistic and allows them to be as well," Nornberg writes. Holding a goodbye party can be a good way to celebrate the transition that occurs when an employee leaves and to make everyone feel better about the change, she writes. Inc. online (8/2) LinkedInFacebookTwitterEmail this Story
  Funding & Finance 
  • What you should know about accounts-receivable financing
    Accounts-receivable financing or factoring can help to improve your cash flow, but there are costs involved as well, writes Susan Payton of Egg Marketing & Communications. This strategy "involves borrowing against your receivables or selling your receivables to a company that will pay you an amount equivalent to the invoice amount due you, less a discount." Small Business Trends (8/5) LinkedInFacebookTwitterEmail this Story
  • The right way to go out of business
    If you are going to shut down your business, there are a few loose ends that you should tie up. File a tax return for the last year in business, and sell the remaining assets, recommends Deborah Sweeney of Also, cancel any licenses that you secured for your business. Entrepreneur online/The Daily Dose blog (8/2) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  BBB in the News 
  • As Election Day draws near, be wary of scams that come with it
    Scammers are using the upcoming election as fodder for schemes designed to steal money from the public, BBB warns. For example, in one scam, crooks offer a free cruise in exchange for completing a public-opinion poll. They later request a debit or credit card number and attempt to pressure victims into providing the information. WHP-TV (Harrisburg, Pa.) (8/2) LinkedInFacebookTwitterEmail this Story
Success is sweet and sweeter if long delayed and gotten through many struggles and defeats."
--Amos Bronson Alcott,
American educator, writer and reformer

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