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March 20, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Coca-Cola lauded as Brand Icon
    CLIO has given its first Brand Icon Award to Coca-Cola, recognizing the brand's status in popular culture. "Coca-Cola’s advertising continues to keep its brand extraordinarily fresh while reminding every generation of the joy of the simple things in life," said Nicole Purcell, executive director of The CLIO Awards. American City Business Journals/Atlanta (3/18) LinkedInFacebookTwitterEmail this Story
  • SunOpta adds packaging capacity at 2 facilities
    SunOpta is expanding its facilities in Modesto, Calif., and Alexandria, Minn., to add aseptic packaging capability. CEO Steve Bromley said the move is "consistent with our strategy to aggressively grow our value-added ingredients and packaged foods portfolio, and leveraging our integrated platform to become a pure-play natural and organic foods company." FoodNavigator (3/19) LinkedInFacebookTwitterEmail this Story
Webinar: 5 Ways to Maximize Asset Performance
2 PM ETST on March 21
Learn how Nestlé and Pepsi Bottling Ventures use sustainable equipment performance management to capture and deliver critical equipment efficiency information — in real time. Find out how this enables manufacturing teams to improve plant performance and productivity. Register and receive access to the first two sessions in this series.
  Health and Nutrition 
  • Nutrition Month highlights diets that work
    For National Nutrition Month, the Academy of Nutrition and Dietetics is highlighting the message that healthful eating does not mean favorite foods must be avoided. "In reality, if the diet doesn't fit with your lifestyle and unique needs, it won't work in the long-term and can even leave you missing out on the nutrition you need to get you through the day," said spokesman Jim White. Progressive Grocer (3/19) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Tetra Pak director talks sustainability
    Mario Abreu, a director on Tetra Pak's global environment team, said packaging is sustainable only if "it is right for the environment, for society and also works well for business." He said the company is working to boost recycling rates through investments and programs. (France) (3/19) LinkedInFacebookTwitterEmail this Story
  • Report: Fresh, sustainable packaging ranks highest among consumers
    Global consumers are more likely to buy food and beverages in packaging that is environmentally friendly and keeps products fresh longer, according to a study by Ipsos InnoQuest. The study also revealed that reusable and easy-to-use packaging is on consumers' list of priorities. "Packaging plays a key role in consumer packaged goods innovation, whether marketers are introducing new products or trying to invigorate existing brands," Ipsos InnoQuest Global CEO Lauren Demar said. Packaging World magazine (3/2013) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Licensing deal boosts Ocean Spray
    Ocean Spray will be sold at more foodservice locations thanks to a licensing deal with Lyons Magnus, which will use Ocean Spray's cranberry juice concentrate and branding in its dispensed beverage machines. The deal gives "consumers more choices in delicious, healthy beverages, by providing a line of unique Ocean Spray branded products sold by Lyons Magnus in their high quality dispense system to the foodservice market," said Peter Wyman, Ocean Spray's vice president of sales. CSP (3/19) LinkedInFacebookTwitterEmail this Story
  • Starbucks names Sephora SVP to global marketing post
    Starbucks has named former Sephora marketing executive Sharon Rothstein as its new global chief marketing officer, the company said Monday. In addition to the namesake brand, Rothstein will oversee international marketing for Seattle's Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana. The Wall Street Journal (3/19) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new associate member ITW Paxton Products of Cincinnati, Ohio. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
Quality is not an act, it is a habit."
Greek philosopher

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