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February 14, 2013
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News for the sign and visual communications industry

  The Storefront 
 
  • LED sign brings hundreds to Pa. jeweler's shop
    Thirty-year-old Decker Diamond Jewelers in Ebensburg, Pa., attracted about 700 to 800 new customers in the few months after installing a 16mm color LED sign from Watchfire Signs, store owner Dan Decker says. "When we ask new customers what brought them in, the responses are interesting. From, 'I don't know, but where is the piece that is on the sign?' to 'I pass the store often, but something drew me in.'" Digital Signage Connection (2/12) LinkedInFacebookTwitterEmail this Story
  • Medicine Shoppe Canada goes digital to link stores
    Pharmacy chain Medicine Shoppe Canada installed a digital signage network from ScreenScape at 60 of its stores last year and expects to bring another 30 online in 2013. The signage connects the stores and provides health care information and education for customers. Digital Signage Today (2/7) LinkedInFacebookTwitterEmail this Story
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  Technology and Trends 
  • CAYIN rolls out energy-saving digital players
    CAYIN Technology has created a new line of smaller, lighter digital signage players and servers that use less energy and can be adapted for high-end and entry-level enterprises, the company said. The company's systems are in use by several retail customers, including FamilyMart, GNC and Carrefour. Digital Signage Connection (2/7) LinkedInFacebookTwitterEmail this Story
  • Other News
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Government and Regulatory 
 
  • Philadelphia scrambles to meet growing big-screen demand
    A Philadelphia city councilman recently pulled his support from a proposal to put a seven-story digital billboard on a downtown building, but other, somewhat smaller electronic boards have been popping up around the city. Now, city lawmakers are scrambling to make sure the rules keep up with the technology. Philly.com (Philadelphia) (2/9) LinkedInFacebookTwitterEmail this Story
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The ROI of Privacy with TRUSTe Solutions
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  ISA Update 
  • ISA announces new online course
    ISA announces the launch of its third online course, "The Sign Installer's Guide: Electrical Sign Installation and Safety." This course follows...Read more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Several excuses are always less convincing than one."
--Aldous Huxley,
British author


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