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February 14, 2013
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News for the sign and visual communications industry

  The Storefront 
  • LED sign brings hundreds to Pa. jeweler's shop
    Thirty-year-old Decker Diamond Jewelers in Ebensburg, Pa., attracted about 700 to 800 new customers in the few months after installing a 16mm color LED sign from Watchfire Signs, store owner Dan Decker says. "When we ask new customers what brought them in, the responses are interesting. From, 'I don't know, but where is the piece that is on the sign?' to 'I pass the store often, but something drew me in.'" Digital Signage Connection (2/12) LinkedInFacebookTwitterEmail this Story
  • Medicine Shoppe Canada goes digital to link stores
    Pharmacy chain Medicine Shoppe Canada installed a digital signage network from ScreenScape at 60 of its stores last year and expects to bring another 30 online in 2013. The signage connects the stores and provides health care information and education for customers. Digital Signage Today (2/7) LinkedInFacebookTwitterEmail this Story
  • Other News
Redefining Measurement from Awareness to Conversion
In our media-saturated world, no two customer journeys are alike-and success depends upon being able to measure what works and what doesn't. In this eBook, you'll learn how to build a tightly measurable, effective programmatic campaign across all stages of the customer journey. Download the ebook now!

  Technology and Trends 
  • CAYIN rolls out energy-saving digital players
    CAYIN Technology has created a new line of smaller, lighter digital signage players and servers that use less energy and can be adapted for high-end and entry-level enterprises, the company said. The company's systems are in use by several retail customers, including FamilyMart, GNC and Carrefour. Digital Signage Connection (2/7) LinkedInFacebookTwitterEmail this Story
  • Other News
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Government and Regulatory 
  • Philadelphia scrambles to meet growing big-screen demand
    A Philadelphia city councilman recently pulled his support from a proposal to put a seven-story digital billboard on a downtown building, but other, somewhat smaller electronic boards have been popping up around the city. Now, city lawmakers are scrambling to make sure the rules keep up with the technology. (Philadelphia) (2/9) LinkedInFacebookTwitterEmail this Story
  • Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  ISA Update 
  • ISA announces new online course
    ISA announces the launch of its third online course, "The Sign Installer's Guide: Electrical Sign Installation and Safety." This course follows...Read more. LinkedInFacebookTwitterEmail this Story
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Several excuses are always less convincing than one."
--Aldous Huxley,
British author

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