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05 December 2012
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • U.K.'s Tapestry connects mobile users with nearby products
    A mobile user's digital identity is the key for the new U.K. fashion application Tapestry, which tries to match up consumers with products in the store they're currently visiting. The app encourages users to build up a personal catalog of fashion items they might purchase in the future, which then links with the e-commerce databases of retailers. TechCrunch (28 Nov.) LinkedInFacebookTwitterEmail this Story
  • Ferrari app turns currency into a 3D sports car
    Ferrari's application uses mobile features such as augmented reality, cameras and wallpaper, Tricia Carr writes. The paid Ferrari Mania app includes a speed simulator, an alarm clock designed to look like one of the auto's yellow tachometers and a function that allows users to see paper currency "transform" into the shape of a 3D Ferrari. Luxury Daily (03 Dec.) LinkedInFacebookTwitterEmail this Story
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