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February 6, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • E-mail could be the key to consumers' hearts on Valentine's Day
    Luxury marketers are using e-mail outreach to build Valentine's Day buzz for their products. Brands such as Jimmy Choo and Bergdorf Goodman are using gender-targeted e-mails to distribute gift guides and suggestions for last-minute purchases. "Email marketing ... can be a lifesaver for those last-minute reminders to get that gift for your special sweetie," says Beth Curtis-Clarke of Emailvision. Luxury Daily (2/5) LinkedInFacebookTwitterEmail this Story
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  • House panels look at ways to preserve online freedom
    Three House subcommittees held a joint meeting this week to explore ways to guarantee Web freedom on the global stage. The session came in response to a treaty, already signed by 89 nations, that would give countries broader rights to block spam and engage in what has been described as "backdoor censorship." Adweek (2/5) LinkedInFacebookTwitterEmail this Story
  • PPC advertising isn't a magic bullet
    Too many marketers hold demonstrably incorrect beliefs about the power of pay-per-click advertising, writes Lisa Raehsler. PPC isn't a panacea or a quick fix, doesn't guarantee instant sales and won't improve your SEO, she writes. ClickZ (2/5) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Getting the Word Out 
  • Zynga goes mobile in search of missing mojo
    Zynga, the company behind some of the most successful social games around, has fallen on difficult times as of late. With social-network users shifting to mobile, Zynga's user base is declining, so the company is working to right itself by bringing its games to mobile devices. "Do I wish that we would have gone all-in on mobile and made a bigger commitment to it earlier? Yes," says Mark Pincus, Zynga's CEO. The New York Times (tiered subscription model) (2/5) LinkedInFacebookTwitterEmail this Story
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  Developer Update 
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  Design Corner 
  • Bake constraints into your website
    Good design isn't just about enabling your users -- it's also about holding them back, writes Mike Redaelli. By using physical or psychological constraints in your design, it's possible to limit the users' possible actions, and thereby to create a more effective overall design. "[B]y limiting what actions users can undertake, we can focus on perfecting those limited options," Redaelli writes. (2/5) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to go mobile without breaking the bank
    Going mobile used to mean spending serious money to develop a mobile website, but these days small businesses have several cheaper alternatives available to them, writes Charles Costa. Free or cheap tools can turn WordPress websites into responsive mobile sites at the click of a button, and similar solutions are available for other platforms. "[T]here are many technologies that make it possible to have a mobile website virtually instantly without altering your existing website," Costa writes. (2/5) LinkedInFacebookTwitterEmail this Story
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
American author and poet

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