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March 26, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • Digital buys led 2013 U.S. ad spend up 4% through February
    U.S. ad spending rose 4% in the first two months of 2013 compared with the same period last year, according to Standard Media Index. Only radio and television were down, because of spending on political campaigns in 2012. Aggregated spending on digital, which includes online display, video, search, social, mobile and e-mail, rose 16% to represent 21.7% of the total spend, second only to broadcast media. MediaPost Communications/MediaDailyNews (3/25) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Many companies are reinvesting digital marketing savings
    Many marketers are using the money they've saved by marketing via digital platforms to invest in additional digital marketing, according to a Gartner survey of 250 large U.S. companies. Media companies spent an average of 12.7% of their total revenue on marketing and assigned 3.9% of total revenue to digital buys, leading all other sectors. The same marketers say they expect to increase total marketing spending by an average of 6% in 2013, with the media sector projected to have the largest increases, according to Gartner. eMarketer (3/25) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • IBM demos elderly-monitoring system in long-form video
    IBM has tested a system for monitoring the elderly in Bolzano, Italy, and made a short film demonstrating it through Ogilvy's branded-content arm OgilvyEntertainment, in collaboration with StudioNow and the Huffington Post. "Short-form film, or long-form content, really lets you open up a topic," says Doug Scott, OgilvyEntertainment president. Adweek (3/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Agency News 
  Marketer News 
  Interactive Media 
  • Mountain Dew goes mobile, social to introduce new drink
    Mobile, expandable banner ads on ESPN's mobile site invite users to learn more about Mountain Dew's new Kickstart beverage and spread the word via social media. The mobile-optimized page includes an appeal for users to share moments on a Dawn Patrol Report by tagging their Instagram photos. Mobile Marketer (3/26) LinkedInFacebookTwitterGoogle+Email this Story
  • GQ feature allows for personalized iPad edition, ad sharing
    GQ Magazine is offering subscribers of its iPad edition a MyGQ feature that allows for content personalization and ad sharing. Instead of allowing advertisers to add a link to their ads for free, as other publishers do, "Conde Nast charges $5,000 for the privilege," writes Lucia Moses. "Until now, GQ has been selling five to seven links per issue, and the hope is that more advertisers will buy them, knowing there's the possibility that users might disseminate the ads to their social networks." Adweek (3/25) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • IAB cross-screen case studies in Detroit -- April 2
    Bacardi. General Motors' Buick. General Motors' Chevy. Intel. Marriott Hotels & Resorts. Nokia. Panera Bread. Pepsi. Unilever's Dove. Universal Pictures. Virgin Mobile. Hear from them all -- along with their agency and publisher partners -- during the IAB Case Study Road Show series. Join your colleagues, competitors and partners for one day of instantly actionable digital marketing strategies. This is a rare opportunity to go behind-the-scenes of never-before-presented campaigns to get answers and learn the real results. Are you ready to overcome the challenges of technology, measurement and creative execution? Learn from the best. See which brands are sharing successes and experiences in your area and register here. The Detroit event will be held Tuesday, April 2. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

Position TitleCompany NameLocation
Director of Industry Initiatives (Audio/Video)Interactive Advertising BureauNew York, NY
Director of Industry Initiatives (Networks & Exchanges)Interactive Advertising BureauNew York, NY
Director, Advertiser ServicesIntent MediaNew York , NY
Sr. Manager, Global MediaIntel CorporationSanta Clara,, CA
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
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It is often laziness and timidity that keep us within our duty while virtue gets all the credit."
--François de la Rochefoucauld,
French writer

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