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June 15, 2012News for marketing professionals

  Breaking News 
  • Brands "gamify" spots with Microsoft's NUads format
    Toyota, Samsung and Unilever will be the first brands to use Microsoft's NUads format, ad units that employ Microsoft's gesture- and voice-sensitive Kinect device. Toyota has already said it will create a Camry spot that will include a poll question that can be answered through the NUads connection, and Unilever will initiate NUads for the fragrance Lynx in the U.K. Adweek (6/14), Mashable (6/14) LinkedInFacebookTwitterEmail this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Company News 
 
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Market Trends 
  • Democrats, GOP are divided on brand preferences
    Republicans and Democrats disagree on products and services, too, according to a Buyology survey. GOP voters tend toward BMW, Allstate, History Channel, Major League Baseball, Subway, Dunkin' Donuts and Xbox brands. Democrats prefer Jeep, Progressive, Animal Planet, Wendy's, NFL, Starbucks and Wii. Both parties agree to agree on Olay, Google, Coca-Cola, Visa and Apple. Los Angeles Times (tiered subscription model) (6/14), MediaPost Communications/Marketing Daily (6/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive 
  • Meme-licensing business can bring in big bucks
    Some creators of "memes" -- tidbits of recognizable Internet content -- are making money licensing them, writes David Sax. Ben Lashes and Viral Spiral manage meme-licensing businesses that scour the Internet for prospects and sell the rights to reference memes to brands such as Lipton, Nokia and Nike. "Properly exploited, some memes can bring in anywhere from a few thousand dollars for a single licensed broadcast of a popular video to six figures for an integrated marketing campaign based around a meme," Sax writes. Bloomberg Businessweek (6/14) LinkedInFacebookTwitterEmail this Story
  • Lexus creates virtual golf game for U.S. Open site
    Lexus expects to drive some 100 million impressions through its U.S. Open golf online sponsorship. Lexus is promoting the RX 350 F Sport model with a free online golf game that replicates the U.S. Open course, as well as interactive ads. The game "is a fun way for Lexus to message to potential car buyers," says WealthEngine's James Dean. Luxury Daily (6/15) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  AAF Spotlight 
  • AAF AdCamp
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. AAF will act as host to this program again after a highly successful launch this past summer in Chicago. Sponsors, students and parents alike could not say enough positive things about the AdCamp program. This year, we will be host to an AdCamp in Chicago (June 18 to 29) and Washington, D.C. (July 9 to 20). Minority scholarships are also available to qualifying multicultural students interested in pursuing advertising as a career.

    More details and applications can be found at www.aaf.org/adcamp. Spread the word to colleagues, friends, family and neighbors who have students of high school age within their household! Don't miss out this summer! Spaces are limited.

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  SmartQuote 
There is no such thing as a mass mind. The mass audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions, it rarely moves anyone."
--Fairfax Cone, member, Advertising Hall of Fame

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