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January 29, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Kabam turns committed fans into social-gaming success
    Kabam CEO Kevin Chou has said he plans to differentiate his company from Zynga by going after the big-money game enthusiasts rather than look for the widest audience. The maker of games such as Kingdoms of Camelot posted $180 million in revenue in 2012, a 70% year-over-year increase. Chou says that the company will earn back $7 in three years for every marketing dollar it spends. The Wall Street Journal/Digits blog (1/28) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Purina's new mobile app teaches old dog new tricks
    Purina's Pro Plan P5 mobile application supports the Sport line of dog food by offering dog training lessons. The Nestle brand boasts a best-in-class algorithm in its app, enabling "dog owners to set and track personalized fitness goals for their dogs, based on breed, weight and body condition," Chantal Tode writes. Mobile Marketer (1/29) LinkedInFacebookTwitterEmail this Story
  • Adidas runs interactive banner for miCoach Speed_Cell app
    Adidas is running an iAd campaign for its miCoach Speed_Cell interactive fitness application. The tap-enabled banner ad uses the copy "From the track to the fields. Whatever your goal in 2013. Achieve it with miCoach Speed_Cell." It expands to show how runners, for instance, can use the app to monitor time, distance and speed, among other functions. Mobile Marketer (1/29) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • Survey: Restaurant app usage means marketers' plates are full
    More than half of smartphone owners are armed with a restaurant application, and 55% use a multi-restaurant app such as Yelp, Urbanspoon or Zagat, according to an Interactive Advertising Bureau survey. That's creating multiple opportunities for advertisers to reach a generation ripe for food discovery. "This research highlights the fact that the mobile Internet is increasingly becoming a vital tool to help consumers navigate their everyday lives -- even when it comes to simple tasks, such as ordering a pizza," says Anna Bager, vice president and general manager of IAB's Mobile Marketing Center of Excellence. MediaPost Communications/Online Media Daily (1/28) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Twitter partners with mobile-testing startup Crashlytics
    Twitter is joining with mobile testing and crash reporting platform Crashlytics. A Crashlytics blog announcing the deal reveals that the company had already been working with Twitter, as well as Yelp, Kayak, TaskRabbit and Waze. "The acquisition adds to an interesting list Twitter is building beyond social media that now includes analytics, intelligence and security," writes Liam Tung. GigaOm (1/28) , ZDNet (1/29) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Google, Twitter highlight government requests on "Data Privacy Day"
    Google and Twitter used the occasion of "Data Privacy Day" to point out that the government is making broad requests for users' private information. Twitter's notice claims that government agencies made 1,858 information requests since January 2012, along with 48 removal requests and 6,646 copyright notices. Nearly three-quarters of smartphone users are more concerned about privacy now than they were a year ago, according to a TRUSTe survey. Advertising Age (tiered subscription model) (1/28) , Adweek (1/28) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Today: MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
  • New Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
I attribute my success to this: I never gave or took any excuse."
--Florence Nightingale,
British social reformer, nurse and statistician


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