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December 17, 2012
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Knowledge for new solutions from the American Press Institute

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  • Slate considers asking readers to pay for premium access
    Following other online publishers that have introduced paid models of one sort or another, Slate says it is weighing a paid-membership program. The site is taking a survey of readers to determine what kinds of extras they'd be willing to pay for. However, "we're NOT looking at any kind of metered model or paywall (we tried that in 1998!) and there’s no connection to the kind of model that the Post has reportedly been looking at -- other than the shared appreciation that journalism is healthier if it has multiple sources of revenue," Editor-in-Chief Jacob Weisberg said in an e-mail. Forbes (12/14) LinkedInFacebookTwitterEmail this Story
  Innovation 
  • Windows 8 ads bleed into magazines' table of contents design
    The adoption of Windows 8 ads' color scheme and design in some magazines' table of contents pages is raising eyebrows about editorial integrity. "There is a fine line between editorial innovation and ceding control to advertisers," says Esquire Editor-in-Chief David Granger, on the table of contents theme in magazines such as Fitness, Family Circle, and Better Homes and Gardens. A Meredith rep defended the practice, arguing that the page designs "demonstrate our brands' multiplatform reach and multichannel delivery, [and] they did not influence or change the editorial content delivered to our consumers." Advertising Age (tiered subscription model) (12/14) LinkedInFacebookTwitterEmail this Story
  • NewsBeast Lab helping to chart Newsweek's digital future
    Newsweek's future online, after the end of its print run in the next few weeks will, in part, be determined by NewsBeast Labs, writes Charlie Warzel. The lab team has been producing innovative online story-telling methods and data reporting that have graced the digital pages of both Newsweek and the Daily Beast. The lab is documenting its own successes and failures on a dedicated Tumblr site. Adweek (12/14) LinkedInFacebookTwitterEmail this Story
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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     
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