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February 8, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Journalism's future lies in community creation
    The question of whether a new commercial model can be formulated to allow journalism to thrive in a new technological age is one of the great issues facing the industry, writes Tom Rosenstiel, executive director of the American Press Institute. Journalism's future lies in the industry becoming comfortable with technological changes as well as community involvement in its work, as both are essential to realizing journalism's potential as a community service, he writes. "Journalism was never simply printing articles or assembling newscasts and selling advertising around them ... Journalism has always been a service connecting people to one another, to government, to goods and services, to social institutions and more — in other words, the creation of communities." he writes. Next Journalism blog (2/8) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Promoted tweets engage better as a response to search
    Promoted tweets that are a response to a user's search queries earn an 88% higher click-through rate than those simply appearing in the timeline, according to a TBG Digital study. Tweeting in timeline yielded a 29% lower cost-per-engagement for marketers. "These findings show that Twitter users are very engaged when they are searching for something. However, it's worth noting that search volume is limited, unless you focus on key times - for example, around big TV shows and live sporting events," says TBG Digital CEO Simon Mansell. MediaPost Communications/Online Media Daily (2/7) LinkedInFacebookTwitterEmail this Story
  • LinkedIn tests new platforms for Marketing Solutions
    LinkedIn's Marketing Solutions division almost doubled its active advertisers and increased earnings 68% to $83.2 million in the fourth quarter year-over-year, the business social network reports. The growth comes from initiatives with brands such as Citi's Professional Women’s Network and Capital One's Jet: The Business Traveler Network, but the network is currently testing content marketing outside the network with GE, Xerox, The Economist and BlackBerry. "The potentially larger opportunity [than tablets] is smartphones by virtue of the inventory generated there," says CEO Jeff Weiner. Adweek (2/7) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Other News
  Case Studies 
  • Unidentified stock photos can mislead readers, undermine trust
    Stock photos used to accompany stories on the Web can mislead readers into thinking the images are from the event in question, writes Jeff Sonderman. At the least, a photo's caption should make it clear to readers the nature of such photos to avoid generating yet more public distrust of the media. "The viewing public is far more discerning and aware of visual untruths and fabrications today, which is all the more reason for media companies to be transparent about their visual decisions," said Poynter senior faculty for visual journalism Kenny Irby. Stories blog (2/7) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Don't miss the chance to reshape your digital content business
    Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen. LinkedInFacebookTwitterEmail this Story
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If you want to make enemies, try to change something."
--Woodrow Wilson,
28th U.S. president

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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