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March 26, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Meet the online ad business's top enforcer
    Genie Barton of the Council of Better Business Bureaus is the top enforcer for the Digital Advertising Alliance's AdChoices program, and she says critics of the self-regulatory effort should stop griping. AdChoices is a robust program backed by the regulatory powers of the Federal Trade Commission, Barton says, and fills a niche that federal regulators would otherwise lack the resources to monitor. "Given how limited government resources are, everyone benefits by having self-regulation," she says. Adweek (3/25) LinkedInFacebookTwitterEmail this Story
  • Digital buys led 2013 U.S. ad spend up 4% through February
    U.S. ad spending rose 4% in the first two months of 2013 compared with the same period last year, according to Standard Media Index. Only radio and television were down, because of spending on political campaigns in 2012. Aggregated spending on digital, which includes online display, video, search, social, mobile and e-mail, rose 16% to represent 21.7% of the total spend, second only to broadcast media. MediaPost Communications/MediaDailyNews (3/25) LinkedInFacebookTwitterEmail this Story
  • "Silver surfers" are still mostly snoozing
    The over-65 demographic remains a sleeping giant when it comes to Web use, marketers say. Only about half of seniors are regular Web users, and less than one-quarter of senior mobile-phone users own smartphones. "And while there may be talk of old folks interacting with grandchildren on Facebook, social networking penetration among seniors is low," this article notes. eMarketer (3/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  Getting the Word Out 
  • And the award for best SEO goes to ...
    The Los Angeles Times was the top result for many Oscar season Web searches, thanks to a carefully coordinated SEO campaign that was months in the making. Some criticized the Times for abandoning its old-school journalistic roots, but the newspaper's leaders said the effort had been a success. "There's nothing at all sad about telling readers who want content," said L.A. Times SVP-digital Emily Smith. (3/25) LinkedInFacebookTwitterEmail this Story
  • Consumers only have eyes for the top Graph Search results
    An eye-tracking study indicates that consumers treat Facebook's Graph Search results in much the same way they would a page of Google search results. Subjects paid the most attention to the top couple of results, but barely glanced at results further down the page, according to research by Mediative. MarketingProfs (3/22) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Mobile browsing continues to grow, stats show
    The use of mobile Web browsers increased by 26% from November through February, and it nearly doubled in the previous 12 months and more than tripled in the previous 24 months, Web metrics firm Net Applications says. Apple's Safari accounted for 55.4% of mobile browsing in February, compared with 22.8% for the Android mobile browser and the Opera Mini's 12.7%, Net Applications says. Computerworld (3/25) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Is your Web design warm or cold?
    Web design features such as rounded corners and bright colors convey trustworthiness and an inviting warmth, writes James George -- and the absence of such features can leave your customers cold. "Having a cold, uninviting site is bad for business. This sends the wrong message to your visitors, can cost you their trust, and may even hinder your business growth," George writes. (3/25) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why SMBs should consider building mobile apps
    Small-business customers are increasingly reliant on their smartphones -- so many SMBs are developing applications to serve their clients' mobile needs, writes Debbie Richards. Third-party providers can help create apps painlessly and cheaply, allowing SMBs to reap the rewards of dedicated apps without having to develop the apps themselves. "Creating an app can help businesses turn casual customers into loyal customers," Richards writes. (3/25) LinkedInFacebookTwitterEmail this Story
  Association News 
  • WebAward 17th annual call for entries now underway
    The Web Marketing Association is now accepting entries for its 17th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful website. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding websites. The deadline for entry is May 31. A complete list of past winners and this year's entry form can be found at the WebAward Competition website. LinkedInFacebookTwitterEmail this Story
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It is often laziness and timidity that keep us within our duty while virtue gets all the credit."
--François de la Rochefoucauld,
French writer

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